♛ 22.04.2025 Closing deals Read Time: 5 Minutes Hello (There’s a special announcement and gift below.) If you’re struggling to close strategic deals, the problem probably isn’t your product or even your pitch. Here’s how to fix that and increase your close rate this quarter. Most marketers think they’re selling outcomes. They’re not. At best, they’re…

♛ 15.04.2025 Every $300M deal I’ve helped win had the same hidden variable. Read Time: 5 Minutes Hello (There’s a special announcement and gift below.) Every $300M deal I’ve helped win had the same hidden variable. And every time we ignored it, the room went quiet. Not out of interest but out of distance. For six…

♛ 21.01.2015 Hold on Read Time: 4 Minutes Hello Hold on. What are we even talking about here? In two decades of my career, this question or some version of it has been my role in most rooms. I’ve worked on everything from designing gelato stores, schools, colleges, and restaurants from scratch to creating corporate…

♛ Chapter Ten You’re Not Alone Read Time: 6 Minutes Hello Ahem! Clears throat. So, where were we? [awkward silence + the sound of crickets.] Oh, yeah! Um, right. Okay, I got this!  Time for some retrospection Welcome to chapter ten and the year twenty seventeen, squadron! We’ve come a long way, haven’t we? At…

♛ Chapter Nine Good, Bad & Ugly Read Time: 6 minutes Hello “Ahhhhh, it’s time to relax, And you know what that means, A glass of wine, your favourite easy chair, And of course reading this chapter in your email inbox. So go on, indulge yourself, That’s right, kick off your shoes, put your feet up,…

Paul Syng’s SQUAD ♛ Chapter Eight Zara Steals Too Read Time: 4 minutes Hello When Zara — yes, them too — steals your work, one’s gut knee-jerk reaction fulminates resulting in a stubbed toe, concrete wall intact. Try replacing “Zara” with your favourite brand. How does that feel? Fucking sucks, right?  Why does our — a…

Paul Syng’s SQUAD ♛ Chapter Seven Get Sued — Read Time: 8 minutes Hello Access the Locker to read any Chapter or T–S–F to download 365 open files in PSD format. (Password: topgun) The only thing worse than clients who don’t pay are the ones who sue you. Welcome to Chapter Seven of SQUAD. Today we’re talking about…

Paul Syng’s SQUAD ♛ Chapter Six What To Expect — Read Time: 4 Minutes 30 Seconds Hello Welcome to Chapter Six of SQUAD. Access the Locker to read old Chapters or T—S—F to download 365 open files. (Password: topgun) I think it was Bruce Lee who once said, “I’m not in this world to live up…

Paul Syng’s SQUAD ♛ Chapter Five On Writing — Read Time: 3 minutes Hello Welcome to Chapter Five of SQUAD. Access the Locker to read old Chapters or T–S–F to download 365 open files. (Password: topgun) The title for today’s chapter is a blatant rip-off from Stephen King’s book (review below). I couldn’t help myself. You’ll, and…

Paul Syng’s SQUAD ♛ Chapter Four Not Doing It — Read Time: 6 minutes Hello Welcome to Chapter Four of SQUAD. New recruits (and old alike) can access the SQUAD Locker to read old Chapters or T–S–F to download 365 open files. The Locker & T–S–F are classified and exclusive to squadron only. (Password: topgun) Today’s Chapter almost never…

SQUAD — Chapter 3 ♛ Chapter Three Three Sixty Five — Read Time: 1 minute Hello Welcome to Chapter Three of SQUAD. New recruits (and old alike) can access the SQUAD Locker to read old Chapters. The Locker is classified and exclusive to squadron eyes only. (Password: topgun) Today I’m super excited to share Three Sixty Five with…

SQUAD—Chapter 2 ♛ Chapter Two Sell Your Ideas — Read Time: 15 minutes Hello Welcome to Chapter Two of SQUAD. New recruits (and old alike) can access the SQUAD Locker to read old Chapters. The Locker is classified and exclusive to squadron eyes only. (Password: topgun)  Before we begin, I’m humbled by the feedback I…