When Zara — yes, them too — steals your work, one’s gut knee-jerk reaction fulminates resulting in a stubbed toe, concrete wall intact. Try replacing “Zara” with your favourite brand. How does that feel? Fucking sucks, right?
Why does our — a creative professional’s — heart sink? Because we’re eyeing great brands hoping that one day working with them would put an end to the “Craigslist” addiction (and spec work alike). But sadly, they (not all but a few) are no better.
“Devils don’t come from hell beneath us. No, they come from the sky.”
—Lex Luthor
Welcome to Chapter Eight. The unofficial third part in a series with “What To Expect” being the first.
For the longest time, I coddled the notion bad clients are bred only in India (and developing countries alike). Having worked and lived in North America and Asia, I can assure you — like good ones — bad clients are everywhere. Thank you, Zara.
By the way, I’m not trying to pull a Trump on you. Scaring you or pressing on your deepest fears isn’t how I comb my bald head.
So why do — the likes of Zara — do it? How are they any better than your average lunch box bully? How do ruthless strong-arm tactics and scaring independent creatives make sense? Considering the hyper socially-connected world we live in.
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