Before we begin, I’m humbled by the feedback I got from Chapter One. It is the reassurance to continue doing the thing I love, which is creating and sharing.
Those of you, who got left out or didn’t get the chance, I encourage you to fill out this survey. Tell me a little bit about yourself, it only takes sixty two seconds. Your suggestions are appreciated and help me shape and improve the SQUAD.
Back? On with our Sunday adventures now.
One question I get frequently asked is, “How did you convince the client into rebranding?” or “How did you get approval on that idea” on instances when the client appeared to be conservative or rigid or needed to be educated about design.
And, the truth is, I never convinced them because they didn’t need convincing. I’d say, if you’re approaching someone to convince them into doing something, that’s a missed opportunity.
Don’t worry, I’ve been there too. Twelve years ago, fresh out of college, I found myself asking the same thing. What I learned and did, do instead, is what this Chapter is all about.
The art of selling your ideas.
The Chapter is split into four parts. In the first part, we’ll visit Northpoint to give you a frame of reference.
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