Dive deep into business, brand and strategy.

  • School days in prison

    Ever heard people rant about how they loved their school days, and if they’d get a chance to go back in time, they’d do it in a blink of an eye. Well, that is certainly not my case. I dreaded school, the very thought of school, even now, makes my…

  • On Writing by Stephen King

    I recently – on a flight back to Chandigarh from Mumbai – finished reading Stephen King’s On Writing. It is a memoir of the craft of writing. Surprisingly, we all know King as the author of contemporary horror, suspense, science fiction and fantasy fiction. Which means, you’d expect something similar.…

  • Men That Women Should Avoid At All Cost (Volume 1)

    A while back, I had prepared a list of females that men should avoid at all costs. This time around, and due to popular demand, I’ve compiled the antidote. The list of men you’ll read about have either been acquaintances or been known in some way or other. The point…

  • Top 10 Things To Say When Airtel Broadband Calls

    Are you welcomed by calls from sales-representatives early in the morning, during a client meeting, when you’re out drinking with the boys, while having/making dinner, while negotiating that last bit of fudge on that overtly sundae, doing your homework, filling/evading taxes, baking cookies for your darn kids, strangling your wife…

  • Girls You Wish You Never Met

    Sandy is one the hottest girls in town – her athletic body, long legs and diva-like looks could make any man weak in the knees. At the moment, she’s flaunting her iPhone and Gucci dress that Rahul – the son of the biggest jeweller in town – gifted to her,…

  • Twadka

    The trend on the e-street is now all about Twitter. A website using, almost, a global chatting platform to help people connect to others they would not have known otherwise. Companies market jobs, teens talk about their days, and others, just ramble. Hypothetically speaking, lets have everyone living in Chandigarh…

  • Book Review: Why Men Lie and Women Cry

    Recently, on my way to Delhi, at the railway station, I picked up a book: Why Men Lie and Women Cry. I figured the journey was going to be a long one, and my buddies were not exactly up in any mood for conversation. Note: Me and Anish – the…

  • iPhone flu

    Why the iPhone? Why not Blackberry? Don’t worry, I’ll get to that too, a bit later, though. But first, I have a confession. I think I’ve got the iPhone flu. All I can think of is the iPhone. Be it during work, those odd – chicken and duck – meetings,…

  • Off to WordPress

    After much reluctance and anticipation I’ve finally switched over to WordPress from Blogger. Yes, there were those times when anxiety levels went through the roof – attempts to make sense of hosting servers, DNS, mySQL and other similar nerdy quacks became quite an orgy in themselves. I even ended up…

  • Sunita, the seductress

    If I could recollect that day for you, then, it was an indolent Saturday. I had woken up to a wet and sticky morning. It had just finished raining outside and the AC had tripped. The only thing anyone could do is blame faith or the government. Being pissed with…

  • Break rules. It feels damn good!

    Growing up, I was brandished by my peers as the renegade, the square peg in a round hole, the tomato potato. Let me tell you, they made no mistake. I could care less of what they thought. What went off their father’s anyways? Punctuality and I hadn’t been acquainted yet.…

  • Brandishing brands is the name of the game

    “Yes dad, that’s right. People are foolish to waste money on big brands, one can buy the same t-shirt at the local shop for Rs. 200”. That’s how an argument ended with my dad on the phone, following my purchase of an expensive branded t-shirt. The number of international brands…

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