Dive deep into business, brand and strategy.
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Sunita, the seductress
If I could recollect that day for you, then, it was an indolent Saturday. I had woken up to a wet and sticky morning. It had just finished raining outside and the AC had tripped. The only thing anyone could do is blame faith or the government. Being pissed with…
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Break rules. It feels damn good!
Growing up, I was brandished by my peers as the renegade, the square peg in a round hole, the tomato potato. Let me tell you, they made no mistake. I could care less of what they thought. What went off their father’s anyways? Punctuality and I hadn’t been acquainted yet.…
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Brandishing brands is the name of the game
“Yes dad, that’s right. People are foolish to waste money on big brands, one can buy the same t-shirt at the local shop for Rs. 200”. That’s how an argument ended with my dad on the phone, following my purchase of an expensive branded t-shirt. The number of international brands…
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Your Operating Model is Your Strategy Made Inevitable
Why most companies fail at execution and how the 4-Level Operating Model Canvas fixes the strategy-to-results gap. A $17 billion technology budget tells you more about JPMorgan Chase’s operating model than any org chart ever could. While competitors debate “digital transformation,” JPMorgan simply engineered their entire organization around one inevitable…
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Stop Polishing Sentences. Start Bending Space-Time
A $1.50 hot dog does more positioning than a $150k rebrand. Costco hasn’t budged that price tag since 1985, and it screams one word more loudly than any copywriter ever could: VALUE. After fifteen years of fielding objections about “positioning,” two patterns repeat: Both objections confuse gravity with glitter. Let’s…
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