TLDR: it’s not rocket science; relax.

Recently, I did a live series on YouTube called DesignOver—Business Transformation Live.

The goal was simple: Show, don’t tell.

In season one, I guided the audience through a business transformation for DCM, a publicly traded company.

Throughout the series, we focused on a comprehensive inside-out (IQ, business strategy) and outside-in (EQ, brand strategy) look at DCM, following three simple steps:

1. Listen
2. Choices
3. Execute

Over the course of the season, I conducted extensive research, analyzed company reports, watched CEO videos, and deeply examined their corporate, business, brand and marketing strategy.

As part of the holistic positioning-led approach, I also examined the competitive landscape, the company’s target market, acquisitions, and internal sentiment through employee and customer reviews.

Want help to do something similar for your business?

Email me: work at paulsyng dot com