Positioning.
From an audit tool, free course, and inspirational case studies to an AI-powered Positioning advisor, you’re on your way to business and brand clarity.
"Clients keep comparing us to cheaper alternatives. We struggle to explain why we’re different. We’re stuck competing on price."
Sound familiar?
“No matter how much we tweak our pitch or refine our proposals, we’re still just ‘another option’ instead of the obvious choice.”
The problem?
“We’re positioning ourselves as vendors, not experts.”
The best businesses don’t just sell what they do.
They own a concept.
Take the audit below.
The Position Audit
Answer ten questions below to find out how well-positioned you are.
Set the record.
What most ‘experts’ get wrong and why this fuzzy little thing needs some love.
30 Days of Positioning Mastery
A free online course with no strings attached. You’re welcome.
Need help with positioning?
Answer eight questions below and you’ll receive ideas on your positioning, niche, value prop and USP.
Listen to Dots podcast.
More episodes.
Nerd out.
Over two decades of experience in business, brand and strategy distilled down into digestible case studies.