Positioning.

From inspirational case studies to an AI-powered Positioning advisor, you’re on your way to business and brand clarity.

Set the record.

What most ‘experts’ get wrong and why this fuzzy little thing needs some love.

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Answer eight questions below and you’ll receive ideas on your positioning, niche, value prop and USP.

Nerd out.

Over two decades of experience in business, brand and strategy distilled down into digestible case studies.

From can to content: selling superhuman

In 1992, a jet-lagged Austrian businessman slumps in a Bangkok hotel room. Dietrich Mateschitz, a toothpaste marketing expert, reaches for a local energy tonic, Krating Daeng. The effect is immediate, almost miraculous. “I was jet-lagged,

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