From inspirational case studies to an AI-powered Positioning advisor, you’re on your way to business and brand clarity.
What most ‘experts’ get wrong and why this fuzzy little thing needs some love.
Answer eight questions below and you’ll receive ideas on your positioning, niche, value prop and USP.
Over two decades of experience in business, brand and strategy distilled down into digestible case studies.
In 1992, a jet-lagged Austrian businessman slumps in a Bangkok hotel room. Dietrich Mateschitz, a toothpaste marketing expert, reaches for a local energy tonic, Krating Daeng. The effect is immediate, almost miraculous. “I was jet-lagged,
In 2014, Whitney Wolfe Herd stood at a crossroads, both personally and professionally. A co-founder of Tinder, she had just left the company after a tumultuous departure. The world of dating apps was dominated by
Yvon Chouinard stood at the base of a mountain, both literally and figuratively in Ventura, California back in 1973. An avid rock climber and surfer, Chouinard saw an outdoor industry that prioritized profit over the
