♛ 29.09.2026 Just look like you have your shit together Read Time: 12 Minutes Hello The problem with positioning and personal brand advice is that it keeps confusing the appearance of credibility with the conditions that produce it. My beef with almost all of positioning and personal brand advice online is simple: underneath the frameworks, scripts,…

♛ 22.09.2026 When the company becomes more important than the customer Read Time: 8 Minutes Hello I don’t find “we’re customer-centric” very convincing. I want to know what happens when serving a customer gets in the way of hitting a target. That’s where I would look for the truth about a business. Imagine you run a…

♛ 15.09.2026 Your P&L is your brand Read Time: 12 Minutes Hello Your customers don’t read your financial statements. They experience them. I keep coming back to two statements. In March 2024, Nike’s finance chief acknowledged that the company had become too focused on its sales-channel targets and paid too little attention to “serving consumer demand…

♛ 08.09.2026 Your positioning problem starts with the CEO Read Time: 12 Minutes Hello Three quick things before we dive into this week’s Digest. 1. The newsletter is here a day early. Figured tomorrow morning will be chaos for folks coming back from a long weekend.  Article I wrote: What Nike’s CEO failed to understand Below are…

Hello, How do you find a brand’s position? TL;DR — If I wanted to find out how other people feel and think about you, would I start with what you say about yourself, or find out what other people are saying about you when you’re not in the room? And yet every idiot online is…

♛ 18.08.2026 Nobody is stealing your ideas Read Time: 8 Minutes Hello Before we dive into this week’s Digest, I have to share two things. The first: I recently launched Kit.ceo Enterprise, which is essentially positioning-as-a-service that allows you to scale and sell strategy without the department or hire. This is for agencies and studios whose…

♛ 12.08.2026 AI in 2030   Read Time: 8 Minutes Hello I didn’t write a dedicated Digest newsletter this week. I’ve been heads down building Monopoly. Last week, I was travelling and spending time with a fascinating group of people. Between building and travelling, I didn’t have much time left to write. But this idea had been…

♛ 04.08.2026 How to Own a Position When Thinking Costs Nothing  Read Time: 7 Minutes Hello A quick announcement before we dive into this week’s Digest. For all Kit users, I’ve added two capabilities to Pablo (previously GNYS “Genius”) to audit or create offers and a funnel for any brand. All you have to do is drop…

♛ 28.07.2026 Deeds Speak  Read Time: 6 Minutes Hello Before we dive into this week’s Digest, I have something to share with you that I care about deeply.  Nobody hands you a manual for your own head. You get one for a car, a mortgage, a phone. For the thing running every decision you will ever…

♛ 21.07.2026 The Utility Was Never the Story Read Time: 8 Minutes Hello In July 2026, a founder I follow posted that AI can ship 15 items to anyone in 4 weeks, so shipping proves nothing anymore. The real flex is knowing which one of the 15 matters, and having the discipline to ignore the other 14.…

♛ 14.07.2026 Shape vs Moat Read Time: 12 Minutes Hello How to Know If Your Company Survives the Day It Gets Copied The Three Engines framework, eight case studies, one forty-year-old counterexample, and the four tests I run before I believe any defensibility story. Over my career, I have sat in rooms where companies decided what…

♛ 07.07.2026 The Positioning Industry Has One Disease Read Time: 6 Minutes Hello Two things before we dive into this week’s Digest.  I wrote an article on How Language Formed — And Why Professional Vocabulary Collapsed I created a prompt that uncovers your blind spot and reveals your superpower. Drop it into your LLM chat and…