Words speak louder than words
Before you dive into this week’s Digest, here are three other articles I published last week worth exploring.
Surveys are slop
Belief to position
Build with AI
Enjoy the words below.
The difference between the sentence you can sell and the decisions that move a market.
Words speak louder than words.
Read that again, because someone is selling it to you and hasn’t noticed it says nothing. The old saying had a second half that did all the work. Actions. Somewhere along the way, as it got turned into a service, the second half quietly got swapped for the first. What’s left is a pitch that better words beat worse words. That’s the whole product. Get clearer. Sharpen the message. Own one idea. Stop trying to do so many things at once, say the one thing crisply, and the market will finally get you.
The product is clarity. The promise is that your problem is a matter of wording.
I want to take that apart slowly because it’s twisted and almost everyone has it backwards. The people buying it and the people selling it alike.
Let me say where I’m standing first. I’ve spent years reading companies from outside the building. The words their customers use. Their filings. Who they hire. What they ship and what they kill. What they fund and what they walk away from. No inside access, no NDAs, no sitting in the room. The pattern I’m about to describe is one I keep finding from the outside, which turns out to be part of the point. (See the Gravity reports below.)
Subscribe to continue reading
Become a paid subscriber to get access to the rest of this post and other exclusive content.
