Let’s launch into it.

It’s because we’ve been throwing away rockets after every launch. Imagine buying a new car every time you want to drive somewhere.

Crazy, right?

Enter SpaceX and its reusable rockets.

In 2015, SpaceX did something revolutionary. They landed a rocket after launching it into space.

Why?

So they could use it again.

Think about it.

If you can reuse a rocket, you slash the cost of space travel. It’s like being able to refuel your car instead of buying a new one every trip.

But it wasn’t easy.

SpaceX had to rethink everything about how rockets work. They had to invent new technologies, new materials, new ways of controlling flight.

Think from first principles, as Elon Musk describes it.

What did this mean for SpaceX as a company?

It changed everything.

Suddenly, SpaceX wasn’t just another space company.

They were innovators.

Disruptors.

Their brand?

It became synonymous with innovation and cost-effectiveness.

Launch costs dropped by 30%.

That’s huge in an industry where launches can cost hundreds of millions.

SpaceX’s market share in commercial satellite launches?

It skyrocketed from 0% to over 60% in just a decade.

Their valuation?

It shot from $12 billion to $74 billion in six years.

All because they decided to stop throwing away rockets.

This wasn’t just a tech breakthrough.

It was a business breakthrough.

A brand breakthrough.

SpaceX showed us that sometimes, your boldest business decisions become your brand.

How you do things can be just as important as what you do.

So, next time you’re thinking about your brand, ask yourself:

What bold business decision could define you?

In today’s world, your business is your brand. Sometimes, all it takes is one crazy idea to change everything.

Are you ready to find your reusable rocket?

Remember, your business is your brand.

They are two sides of the same coin.

Inside out, it’s business and IQ.

Outside in, it’s brand and EQ.