• How Wynter Owns Clearance (And Why They Don’t Know It)

    How Wynter Owns Clearance (And Why They Don’t Know It)

    A Note Before We Begin: I’ve been watching Peep Laja’s work for a while now. The rigour he brings to marketing, the anti-BS stance, and the way Wynter has grown are impressive. His LinkedIn content consistently challenges lazy thinking, and I respect that deeply. This piece isn’t a critique. It’s an attempt to read Wynter’s…

  • How Exit Five Accidentally Built the Institution B2B Marketing Never Had

    How Exit Five Accidentally Built the Institution B2B Marketing Never Had

    A note before we dive in: I’ve been following Dave Gerhardt’s work for a while now. His LinkedIn content is excellent, and what he’s built with Exit Five is impressive. This analysis stems from genuine curiosity about why certain businesses connect to identity in ways that transcend their stated purpose. I’ve done my best to…

  • Hampton: How Owning Kinship Built an $8M Business That Members Would Take Loans to Keep

    Hampton: How Owning Kinship Built an $8M Business That Members Would Take Loans to Keep

    A note before we begin: I’ve been following Sam Parr’s work for years and genuinely admire what he has built. His podcast conversations are among the most candid in the startup world. This piece stems from fascination, not criticism. I love exploring what drives businesses to connect with identity rather than solve problems. I’ve tried to…

Dive deep into business, brand and strategy.

  • The Quiet Coup: How Consultants Quietly Overtook Agencies

    In the bustling corridors of a Fortune 500 company, a CEO once remarked after a failed advertising campaign, “The creatives looked good, but it didn’t feel right strategically.” This sentiment encapsulates the tension between the worlds of consulting and agency. But what drives this tension? The answer lies in two foundational documents: the business case…

  • Managers Thrive in Meetings; Creatives Flourish Outside Them

    In the bustling landscape of the modern workplace, two distinct species coexist: managers, who thrive in the structured confines of meetings, and creatives, who flourish in the expansive wilderness outside them. This dichotomy, however, presents a paradox. As a leader, you might believe you’re fostering innovation, but the conventional manager’s schedule could be suffocating your…

  • From Janitors to Jargon: Navigating the Big Four with an Unlikely Tool

    👀 I’m about to tell you how I used my ‘humanity compass’ to navigate the wild jungles of consulting, where power suits meet PowerPoint slides, and where it’s easier to get lost in the jargon than to find a free meeting room! Ever tried striking up a conversation with a security guard on a bustling…

  • The Chacha Chaudhary Guide to Leadership

    TLDR; Navigating the business world is a bit like being the characters from Chacha Chaudhary comics. There’s Chacha, the small old man with a red turban known for his intelligence. Then there’s Sabu, his loyal friend from Jupiter, who is as strong as he is tall, often saying, “Sabu ko jab gussa aata hai, to…

  • The Hustle of Indian Street Hawkers: Lessons in Productized Services

    Growing up in a bustling neighbourhood of Chandigarh, India, the cacophony of street hawkers was the soundtrack of my childhood. The kaleidoscope of their wares — balloons in riotous colours, meticulously stacked fruits, basic groceries, tinkling ice cream carts, whimsical toys, and the ‘bartan-wala’ with his assortment of cleaning products — was a daily carnival…

  • Seeing Apple’s Genius: The Power of Simplified Language in Tech

    I’ve recently immersed myself in Apple’s latest keynote, and the revelation hit me like a ton of bricks – the audacity of simplicity steals the show.  It’s out there, blatantly audacious yet subtly brilliant, making me wonder – why don’t more tech giants embrace this apparent magic trick? Apple has deciphered the code that eludes…

  • How to sell anything without sounding like The Architect

    Have you ever been in a presentation where buzzwords like “synergy,” “interchain,” and “paradigm shift” were used, leaving the audience confused? This common phenomenon, which I call “technobabble fever,” might make the speaker feel like The Architect (from The Matrix) but leaves listeners bored and wonderings what’s for lunch. These blunders can render communication ineffective…

  • The Gap Between “What You’re Selling” vs “What They’re Buying” is Empathy

    You’re probably thinking, “I’ve got a phenomenal product or service. Why aren’t customers breaking down my doors?”  Truthfully, when you’re waist-deep in the trenches of your product or service, it’s easy to get tunnel vision. You think, “Oh, my new Vision Brag 5000 has a 20% faster thingamabob and twice the storage capacity of the…

  • Response to Andreessen on “Why AI Will Save the World”

    Read Andreessen’s article first. As a curious designer, I read the article published on Andreessen Horowitz’s blog, “Why AI Will Save the World.” The piece is a compelling read, filled with optimism and a vision of a future where AI is the panacea for all our problems. However, as someone who has spent years studying…

  • “Yes, But…”

    If your meetings are akin to watching paint dry and customer objections make you want to assume the fetal position, then buckle up, compadre; you’re thirsting for  “Yes, And…”. “Yes” is the hearty handshake to someone’s idea; “And” is crafting a Lego palace together. The “Yes” acknowledges – it’s the embrace of your partner’s line…

  • The Cheesy Connection Between Abundance and Risk

    Imagine this: a radiant Sunday afternoon, with the glimmering waters of Lake Ontario stretching out below. I’m perched on an 18th-floor balcony, surrounded by friends, laughter and the tantalizing aroma of a freshly baked Margherita pizza. Amid this enticing backdrop, I casually toss a nugget of wisdom into the mix. “An abundant mindset,” I offered, with…

  • The Stoic Coach: Stop talking. Start listening.

    Coaching, within a stoic framework, is a journey of personal transformation. At the core, both Stoicism and coaching thrive on introspection, self-improvement, and resilience. They foster a deep sense of understanding, empowering individuals to navigate their paths with wisdom. Both respect the boundary of control, focusing on self-development and facilitating others to do the same.…

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