Dive deep into business, brand and strategy.
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Brand Matters, Dammit: Wake Up and Smell the ROI
Listen up, you click-obsessed, short-term-thinking marketers. Have a seat.We need to talk. Remember when marketing was about more than just chasing the next shiny digital trend? When we actually gave a damn about building something that lasts? Yeah, those were the days. Before, we all lost our minds and started…
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Why do marketing titles make me mad?
What does a “Performance Marketing Manager” actually do? If you’re scratching your head, you’re not alone. We live in a world of hyper-specialized titles. Performance Marketing. Brand Marketing. Content Marketing. The list goes on. These titles seem clear at first glance. But dig deeper, and you’ll find they often create…
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Have you ever questioned the questioner?
We’re all playing this weird game at work. It’s like hide-and-seek but with our mistakes. We’re so busy trying to look smart and competent that we forget something crucial: it’s okay not to have all the answers. But what if I told you there’s a better way? It’s called double-loop…
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What is the difference between Chai Tea and Tea?
Do you feel lost in the alphabet soup of marketing titles? You’re not alone. Product Marketing.SaaS Brand Strategist.Content Guru.Creative Strategist. The list goes on. It’s enough to make your head spin, right? The thing is, these titles aren’t just fancy name tags. They’re a reflection of our rapidly evolving marketing…
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Struggling with org silos?
Here’s how to break them down, according to Cecilia Ambros. I instantly became her fan when I watched the above YT video between minutes 8 and 14:05. Back? Firstly, you’re not alone. You’ve got your product team in one corner, UX in another, and marketing somewhere else—each working hard but…
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How to become a Billionaire by ignoring your customers
The customer is always right” mantra is probably the dumbest thing business school professors burnt into naive and tender minds. The real world is a classroom that destroys textbook knowledge on a daily basis. Reality is. The most successful tech companies got filthy rich by… drumroll please… completely ignoring their…
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Rethinking Creativity: Beyond the ‘Pick a Niche’ Debate
Ever been told to “pick a niche” as a creative professional? If so, you’re not alone. This advice is everywhere, tumbling down from business gurus like a turd avalanche. But here’s the thing: It’s not that simple. Let’s unpack this advice and see what’s really going on. The Logic Behind…
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are you losing clients by speaking in ‘marketing’ jargon?
That’s how I felt when I started my brand consulting firm in India. Fresh out of marketing school followed by a short stint as a copywriter, I had ideas. Big ones. The naysayers were quick to chime in: “Clients won’t get it.” “They’ll never pay for it.” They were wrong.…
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WHY ARE marketers delulu about positioning?
Think you understand positioning? Think again. Most marketers are living in a fantasy world when it comes to positioning. They’re clinging to outdated ideas that are costing their companies millions. Let’s shatter some illusions, shall we? Myth #1: “Positioning is about being unique.” Wake up, people. In today’s oversaturated market,…
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“Why is everyone using Slack?”
It’s not just a coincidence. It’s social proof in action. We humans are pack animals. We look to others to figure out what’s “normal” or “right.” It’s survival instinct, really. Back in caveman days, doing what everyone else did kept you alive. But here’s the thing: this instinct doesn’t always…
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Growth hacking your way to irrelevance
The obsession with metrics, optimization, efficiency and automation in tech marketing is a forest-for-the-trees problem. They’re missing the bigger picture. Instead, they should focus on their brand. Brand building isn’t about instant gratification. It’s about long-term value creation. But try telling that to a VC-backed startup racing against its burn…
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How I embraced my broken English
Most kids try to hide things they’re not good at. But I decided to try something different. My English was really bad. I couldn’t speak well or write good sentences. My grades were very low, and I had trouble understanding what people said. Here’s what I asked myself: What if…
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