• Ramp: The Best Experience Is the One You Don’t See

    Ramp: The Best Experience Is the One You Don’t See

    Ramp, Eric Glyman, and the position they built by accident and never named A note before we begin: I have been watching Ramp for a while now, and I think highly of what Eric Glyman and his co-founders have built.…

  • Fin: The Man Who Hated Bots Now Sells the Most Personal One

    Fin: The Man Who Hated Bots Now Sells the Most Personal One

    I have been following what Intercom, now Fin, has been building for years. Eoghan McCabe’s willingness to destroy a functioning business to rebuild it around a conviction is rare, and it deserves to be taken seriously. This analysis exists because…

  • Up Didn’t Build a Bank. It Built a Generation of Savers

    Up Didn’t Build a Bank. It Built a Generation of Savers

    A note before you read this: Dom, Grant, Xavier: I have been watching what you have built with genuine admiration for the past few weeks. Up is one of the few products in Australian finance where you can trace a…

Dive deep into business, brand and strategy.

  • Your Operating Model is Your Strategy Made Inevitable

    Your Operating Model is Your Strategy Made Inevitable

    Why most companies fail at execution and how the 4-Level Operating Model Canvas fixes the strategy-to-results gap. A $17 billion technology budget tells you more about JPMorgan Chase’s operating model than any org chart ever could. While competitors debate “digital transformation,” JPMorgan simply engineered their entire organization around one inevitable…

  • Stop Polishing Sentences. Start Bending Space-Time

    Stop Polishing Sentences. Start Bending Space-Time

    A $1.50 hot dog does more positioning than a $150k rebrand. Costco hasn’t budged that price tag since 1985, and it screams one word more loudly than any copywriter ever could: VALUE. After fifteen years of fielding objections about “positioning,” two patterns repeat: Both objections confuse gravity with glitter. Let’s…

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Platonic — Blog of Paul Syng

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