Dive deep into business, brand and strategy.
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The European Bluff
For the past week I’ve been at the receiving end of sarcasm-tossed and mischievously-rolling-in-it jokes at work. And, now all thanks to social media, and with a little help of my colleagues – Round 2 has ensued on Facebook as we speak. They can’t help but snicker over the fact…
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GQ Men Of The Year 2010
Around half past six – looking dapper in a white suit – I arrive at The Grand Hyatt, Mumbai, with the Editor of GQIndia.com, who looks like an ad man from the hit TV show Mad Men. At this point, the venue for GQ Men of The Year Awards 2010…
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Sell Yourself
The art of seduction works quite like an advertising campaign. You get a great product; like yourself, a consumer; the lady of your dreams, and some great direct marketing techniques. The lattermost, requiring fine-tuning those inter-personal skills and fabricating some engaging packaging. Like most advertising campaigns, we will begin with…
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The First Impression
Alright, you’ve memorized the language spoken on Venus in one odious chug-a-thon. What next? How do you move from classroom inspired ideas into the real world – a place where women swarm around like sharks, making lawyers poodles in frocks? Frankly, first impressions are old fashioned; yet they work like…
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Day 1
Day 1, June 23, 2015 Chandigarh-Mumbai By 3am we had successfully failed for 4 straight hours at booking a trip to the concrete jungles of India- Bombay, Delhi and Bangalore. Anyone who’s ever lived in small town will tell you how suffocating clean air and a peacful life can be.…
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Guy finds girlfriend’s Backpage post
Rested my laptop, walked out of Starbucks on the corner of Fifth Ave & 49th Street and to my shock/surprise, in the middle of the chaos that is Manhattan -at 6pm- a hot girl (possible part-time model) jumps out of an Uber cab and bolts for the next one. Seconds…
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How I was caught shoplifting
With nothing on the cards for a sunny Sunday afternoon, my mother announced a trip to the local mall. I was in the 3rd grade that year. A few Nintendo games aside, a toboggan [a long, light, narrow vehicle, typically on runners, used for sliding downhill over snow or ice]…
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Why smokers have great ideas
First thing first. Yes, I’ve smoked cigarettes. Benson Lights. India Kings. Classic Milds. Gudang Garam. Marlboro Lights. I wasn’t exactly loyal to any one brand or the taste [as compulsive and habitual smokers would have amateurs believe]. Labelled -to my convenience- a social smoker, I would light one after having…
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Dear Indian Women
I wish to congratulate you from the bottom of my heart for your new found self-image. The new Indian woman is liberated, powerful, ballsy, daring, commanding, in-charge, leader of the wolf-pack and most importantly driven by this inner radiance of rebel (so so sexy). The submarine of sexual revolution under…
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All meaningful relationships begin by letting go
Drop your stinking preachy socks in the laundry, walk the bitch of society in a park of could-care-less [no leashes, please.], sip on a hot cup of calm-the-fuck-down and drop the burden of the bubble-wrap-world off your shoulders. In other words, free your mind of any preconceived animations of what…
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What telephones and dating women have in common?
Not so long ago, one had to book a telephone connection and wait [by the window, biscuit dipped in tea] for months before a lineman appeared for the installation. On the day, one would organize a party serving only cheap liquor and show-off the magical device. But, no one you…
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Book Review: Blink by Malcolm Gladwell
After reading Blink I began to connect the dots. Ten minutes later I was proud of a giraffe. [Advertising & Jobs] I had been sitting at my corner desk, brandished with a self-imposed designation OCD (Oddly Creative Director) on the pin-up board, surfing in a paradoxical wave of ideas. *Or…
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