Category: Your Business is Your Brand
-
Why “We Want to Be Like ‘X’ or ‘Y’ Company” Isn’t a Strategy
It’s easy to idolize successful companies and think, “If we do what they do, we’ll succeed too.” But mimicry is not the key to innovation and growth. It’s also lazy. Let’s dive into why copying others can actually hinder your progress, whether you’re a startup founder or a Fortune 500 CEO. The Imitation Trap: A…
-
Your Operating Model is Your Strategy Made Inevitable
Why most companies fail at execution and how the 4-Level Operating Model Canvas fixes the strategy-to-results gap. A $17 billion technology budget tells you more about JPMorgan Chase’s operating model than any org chart ever could. While competitors debate “digital transformation,” JPMorgan simply engineered their entire organization around one inevitable outcome: being the technology leader…
-
Stop Polishing Sentences. Start Bending Space-Time
A $1.50 hot dog does more positioning than a $150k rebrand. Costco hasn’t budged that price tag since 1985, and it screams one word more loudly than any copywriter ever could: VALUE. After fifteen years of fielding objections about “positioning,” two patterns repeat: Both objections confuse gravity with glitter. Let’s dismantle them. 1. Position ≠…