Category: Case Study
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James Dyson was fed up with mediocre vacuum cleaners.
Clogged bags.Weak suction.Dust everywhere. So he did what any reasonable person would do: he built 5,127 prototypes. Yes, you read that right. 5,127. This wasn’t just about making a better vacuum. It was about redefining an entire industry. And that, folks, is positioning in action. Dyson didn’t just want to be another vacuum brand. He…
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The Dove Revolution
Once upon a time, Dove was just another soap brand. You know, the kind your grandma kept in her bathroom. But in 2004, something changed. Dove didn’t just clean up its act; it cleaned up the entire beauty industry’s act. Here’s how a simple soap brand rewrote the rules of marketing and gave us all…
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Guinness, Michelin, and Red Bull: When your actions speak louder than ‘marketing.’
We’ve been sold a lie. The lie: marketing is about ads, slogans, and social media campaigns. But what if the best marketing isn’t marketing at all? Guinness, Michelin, and Red Bull figured this out long ago. A beer company cataloging world records?A tire manufacturer rating restaurants?An energy drink brand racing Formula 1 cars? Madness, right?…
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What do reusable rockets have to do with business and brand?
Let’s launch into it. It’s because we’ve been throwing away rockets after every launch. Imagine buying a new car every time you want to drive somewhere. Crazy, right? Enter SpaceX and its reusable rockets. In 2015, SpaceX did something revolutionary. They landed a rocket after launching it into space. Why? So they could use it…