Category: Digest
-
Why You Keep Changing Your Story to Avoid Changing Your Business
It never starts with you sitting alone looking at fonts. When you run a $500 company, it starts on the fourth slide of a quarterly board meeting. From the outside, your business looks like a fortress. You have thousands of customers, hundreds of employees, and a big, predictable pile of recurring revenue. Then your CFO…
-
Why Good Studios Get Paid Like Vendors
“We need a new website.” By the time a studio hears that sentence, the client has already made the biggest decisions about the business. Who the company serves. What it’s selling. What gets funded. What the new site is supposed to fix. The studio wasn’t in the room for any of it. I wrote about…
-
Stop Hiring Copywriters to Fix a Capital Allocation Problem
When I sit across from a CEO like you, the hardest part of our conversation is never the bad news. It is the good news that is lying to you. Most bosses think a positioning problem looks like a fire in the building — customers running for the exit, sales dropping to zero, and an…
-
Positions are made on the cutting room floor
-
Before I decide what to build