Category: Buyer Experience Design
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The Gap Between “What You’re Selling” vs “What They’re Buying” is Empathy
You’re probably thinking, “I’ve got a phenomenal product or service. Why aren’t customers breaking down my doors?” Truthfully, when you’re waist-deep in the trenches of your product or service, it’s easy to get tunnel vision. You think, “Oh, my new Vision Brag 5000 has a 20% faster thingamabob and twice the storage capacity of the…
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The Stoic Coach: Stop talking. Start listening.
Coaching, within a stoic framework, is a journey of personal transformation. At the core, both Stoicism and coaching thrive on introspection, self-improvement, and resilience. They foster a deep sense of understanding, empowering individuals to navigate their paths with wisdom. Both respect the boundary of control, focusing on self-development and facilitating others to do the same.…
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Selling is not helping. Helping is selling.
Though its origin remains a mystery, this nugget of wisdom is the crux of our discourse today. But first, a bit of context. During my tenure at a creative agency, my primary role was to bring in new business and strategize. The question that often arose was, “How do you land such big accounts?” Well,…