Category: SYNG
-
Founder mode
In his essay “Founder Mode,” Paul Graham argues that the conventional wisdom about scaling startups — by hiring professional managers and delegating authority — often does more harm than good. He suggests that founders must stay deeply involved in their companies’ operations, even if it means upending traditional org charts and management practices. While Graham…
-
Aristotle vs. Plato: Brand or performance?
Marketing often feels like a battle between two ancient philosophies. On one side, there’s brand marketing, which mirrors Plato’s belief in perfect, unchanging ideals. Plato’s theory of Forms posits that there are abstract, perfect forms of every object or quality, and that the physical world is merely an imperfect reflection of these ideals. Similarly, brand…
-
Dude, Where’s My Target Audience?
Performance marketingBrand marketingProduct marketingWord-of-mouth marketingDirect marketing And… the word salad list goes on. Feels like marketer gymnastics in my mind. I might be basic. Hang in there I might have a point. Read this LinkedIn post first. Customers don’t give two fucks about marketing categories or whether a message is “performance” or “brand” marketing. They’re…
-
Why do marketing titles make me mad?
What does a “Performance Marketing Manager” actually do? If you’re scratching your head, you’re not alone. We live in a world of hyper-specialized titles. Performance Marketing. Brand Marketing. Content Marketing. The list goes on. These titles seem clear at first glance. But dig deeper, and you’ll find they often create more confusion than clarity. Let’s…
-
Have you ever questioned the questioner?
We’re all playing this weird game at work. It’s like hide-and-seek but with our mistakes. We’re so busy trying to look smart and competent that we forget something crucial: it’s okay not to have all the answers. But what if I told you there’s a better way? It’s called double-loop learning. (As shared by Chris…
-
What is the difference between Chai Tea and Tea?
Do you feel lost in the alphabet soup of marketing titles? You’re not alone. Product Marketing.SaaS Brand Strategist.Content Guru.Creative Strategist. The list goes on. It’s enough to make your head spin, right? The thing is, these titles aren’t just fancy name tags. They’re a reflection of our rapidly evolving marketing landscape. Think about it. When…
-
Struggling with org silos?
Here’s how to break them down, according to Cecilia Ambros. I instantly became her fan when I watched the above YT video between minutes 8 and 14:05. Back? Firstly, you’re not alone. You’ve got your product team in one corner, UX in another, and marketing somewhere else—each working hard but not always together. And when…
-
Rethinking Creativity: Beyond the ‘Pick a Niche’ Debate
Ever been told to “pick a niche” as a creative professional? If so, you’re not alone. This advice is everywhere, tumbling down from business gurus like a turd avalanche. But here’s the thing: It’s not that simple. Let’s unpack this advice and see what’s really going on. The Logic Behind “Pick a Niche” First off,…
-
How I embraced my broken English
Most kids try to hide things they’re not good at. But I decided to try something different. My English was really bad. I couldn’t speak well or write good sentences. My grades were very low, and I had trouble understanding what people said. Here’s what I asked myself: What if being bad at something could…