The number one trait that makes designers and pick up artists siblings from different mothers is their ability to instigate, favourable behaviour, emotions in the end user (which can be a girl they just met or the end customer they want in their sales funnel). Wait, what? That’s possible? But Paul, not all designers are extroverted or have the necessary social calibration to approach girls on the street.
Designers do it through their work- an arresting poster, a book jacket cover, interactions embedded into an app on your phone, provocative evening dress made for the gala, a piece of furniture or architecture and so on. Pick up artists do it through sub communications, while opening and engaging with the opposite sex.
“Hey! You’re hot! But looks are commodity! I’m hoping there’s something more to you and you’re not boring?”
Translate to branding or the design industry at large, echoes of “lipstick on the gorilla” or “lipstick on a pig” reverberate when design has only cosmetic impact. The ensuing argument suggest that design be meaningful and built on true insights- which comes from research, fact-finding, discovery, interviews, user tests and so on.
While designers use typography, colours, images, materials and visuals to make even the most mundane subject exciting, pick up artists use voice modulation, body language and vibe to spike a conversation.
The next thing which good pickup artists and designers have in common is their ability to convey intent. Clarity in communication is key to a successful design work and pick up. Why you need this product or service? What do I want from you?
Guiding users through a complex task on a website with seamless interactions is good user experience design. Leading the conversation, passing shit tests and moving the girl one step closer towards a date or phone number close is good game.
Lastly, good pickup artists and design leaders are equipped with emotional intelligence. They are not only able to guide thinking by listening and being aware of their surroundings and constantly reading/catching a user/girl/customer’s true emotions but being self-aware and congruent in approach.
In conclusion, designers and pick up artists are designing and driving the human experience.
Written for Threadless