Tag: Case Study
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How One Woman Flipped the Script on Dating Apps
In 2014, Whitney Wolfe Herd stood at a crossroads, both personally and professionally. A co-founder of Tinder, she had just left the company after a tumultuous departure. The world of dating apps was dominated by a culture that often left women feeling disempowered. Harassment was rampant. Women were inundated with unwanted messages. Was this really…
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When a Climber Built a Company to Save the Planet
Yvon Chouinard stood at the base of a mountain, both literally and figuratively in Ventura, California back in 1973. An avid rock climber and surfer, Chouinard saw an outdoor industry that prioritized profit over the planet. It was cheaply made gear that wore out quickly. And, companies exploited natural resources without a second thought. Was…
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How Tesla Outpaced, Outperformed, and Outlasted the Skeptics
Back in 2003, in Palo Alto, California, a group of innovators stood on the brink of a revolution in a small office. They weren’t just dreaming of creating another car company. They were positioning Tesla as the future of transportation itself. Soon, Elon Musk would join them, catalyzing a vision that would electrify the world.…
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the skate shop that turned streetwear into a $2.1 Billion empire
Welcome to New York City in 1994. A young James Jebbia stands in his small shop on Lafayette Street. Frustration etches his face. Why? The skate scene lacks authenticity. It’s missing something vital. Something real. Then it hits him. A revelation that would change streetwear forever. Enter Supreme. Not just a brand, but a movement.…
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How a frustrated cyclist built a global lifestyle Brand
Simon Mottram was frustrated. He loved cycling but hated how it looked. Garish colors. Loud logos. Cheap fabrics. Was this really the best the sport could offer? Mottram saw a gap between cycling’s rich heritage and its current image. He faced a choice: accept the status quo or reimagine what cycling could be. He chose…
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James Dyson was fed up with mediocre vacuum cleaners.
Clogged bags.Weak suction.Dust everywhere. So he did what any reasonable person would do: he built 5,127 prototypes. Yes, you read that right. 5,127. This wasn’t just about making a better vacuum. It was about redefining an entire industry. And that, folks, is positioning in action. Dyson didn’t just want to be another vacuum brand. He…
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The Dove Revolution
Once upon a time, Dove was just another soap brand. You know, the kind your grandma kept in her bathroom. But in 2004, something changed. Dove didn’t just clean up its act; it cleaned up the entire beauty industry’s act. Here’s how a simple soap brand rewrote the rules of marketing and gave us all…