• 37signals: The Company That Owns Control (And Doesn’t Know It)

    37signals: The Company That Owns Control (And Doesn’t Know It)

    A Note Before We Begin: I’ve been following Jason Fried and David Heinemeier Hansson’s work for years. Their books changed how I think about business. Their writing is consistently sharp, honest, and useful. I watch Jason’s posts on X not because I’m looking for flaws, but because I’m fascinated by what makes certain businesses connect…

  • How Wynter Owns Clearance (And Why They Don’t Know It)

    How Wynter Owns Clearance (And Why They Don’t Know It)

    A Note Before We Begin: I’ve been watching Peep Laja’s work for a while now. The rigour he brings to marketing, the anti-BS stance, and the way Wynter has grown are impressive. His LinkedIn content consistently challenges lazy thinking, and I respect that deeply. This piece isn’t a critique. It’s an attempt to read Wynter’s…

  • How Exit Five Accidentally Built the Institution B2B Marketing Never Had

    How Exit Five Accidentally Built the Institution B2B Marketing Never Had

    A note before we dive in: I’ve been following Dave Gerhardt’s work for a while now. His LinkedIn content is excellent, and what he’s built with Exit Five is impressive. This analysis stems from genuine curiosity about why certain businesses connect to identity in ways that transcend their stated purpose. I’ve done my best to…

Dive deep into business, brand and strategy.

  • The Truth

    Here I am, a little past 2, bladdered on cheap Mexican beer. I’ve just gotten off the phone with a beautiful woman who’s triggered a pixilated argument over male sensitivity and transparency/honesty. Under these inebriate circumstances, my ability to rant swings to women or real-life in general (the life on Facebook and Twitter doesn’t count).…

  • The secret you need to know about women

    You’re sitting in a café, busy munching away a blueberry donut, eyeing a gorgeous babe from across the table, daydreaming a sequence from Dil Wale Dulhania Le Jayenge where the protagonist runs slow motion in a cotton field. Moments later, you’re awakened by the roar of a scolded African gorilla – relax, it came from…

  • The Mars Theory

    You’d agree if I said girls, today, jump in and out of a relationship on a whim. That said, they are certainly running the show, multi-tasking life, giving the bandwagon – cause you can no longer be in the same one – a tough time and even calling the shots on Mars. In all this…

  • A Guide To Rejection

    Unless you’re Hank Moody from Californication or a shade of Brad Pitt’s chiselled Greek-half twin sibling, there’s a good chance you get the my-blood-freezes-so-I-hose-down-the-armpits-and-stutter at the sight of gorgeous ladies syndrome. This fear is triggered by thoughts of humiliation, in public mostly, and having your –delicate dandelion- masculinity trampled over by a girl and then…

  • Resolutions

    What? Not another New Year resolution? You’re feeling sea-sick? A stomach hurl coming along people. While others rant of in oblivion about all the things they’re never going to do, I promise to disclose the anatomy of it all (and, no, this is not a resolution in any form). In other words, the hard and…

  • Men Are Tools

    You know what happens to the nice guys who pamper girls with flowers, chocolates, expensive gifts or give into her every whim because she has to buy that really cute dress from Palladium – the ones that try to hard at being the “perfect” man? They get the “best friend” disease, which means packing up…

  • Learning Venus

    If women today were like our mothers, we’d behave like cowardly puppies. A ‘Mr. Dependable’ of sorts, if you will. Too bad women are unlike us men. They have evolved much faster and sharper in lesser time. This means the gap between Mars and Venus can only be closed with one of those really cool…

  • Laid in the office. A guide to office romance

    Today, we spend a considerable amount of time in the workplace and come in contact with several people from the opposite sex. And, with polished stock readily available, it’s a matter of time before sparks begin to fly. For the sake of conversation, imagine (and this could be you right now) you’re at work, and…

  • Anatomy Of A Hug Vol 2

    Before we get into part two (part one), I am going to share an incident with you. At an early age I learned some cheap parlour tricks by incessantly watching Joey and the infamous “How you doin?” on the hit TV show “Friends”. The idea of scoring women during my early teens was empowering and…

  • Anatomy Of A Hug Vol 1

    Today, in the Metropolitan jungle, we’re expected to be etiquette-ready for any situation. On a single day you could be hopping between a traditional Indian wedding to meeting the CEO to drinking beer with your pals at a local pub to a blind date. In between tea, cocktails and small talk, there’s that moment –…

  • How not to be a complete schmuck

    From what I have previously discussed, you’re A-game should be selling the idea of adventure, looking sharp, chest hair and making the first impression on Venus. That said and done, how does one go about this with little or no experience? Begin here. Take a brief moment and think about all the times you’ve driven…

  • High Flier Program

    As I snuggled my way into the economy seat of a Being 747, with a flask half-full of rum and my iPad in position for a theatrical odyssey, hoping to avoid any in-flight food and entertainment, a sexy crisp-cracker like voice on the overhead speakers of a Boeing 747 had me entranced. It was the…

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