• 37signals: The Company That Owns Control (And Doesn’t Know It)

    37signals: The Company That Owns Control (And Doesn’t Know It)

    A Note Before We Begin: I’ve been following Jason Fried and David Heinemeier Hansson’s work for years. Their books changed how I think about business. Their writing is consistently sharp, honest, and useful. I watch Jason’s posts on X not because I’m looking for flaws, but because I’m fascinated by what makes certain businesses connect…

  • How Wynter Owns Clearance (And Why They Don’t Know It)

    How Wynter Owns Clearance (And Why They Don’t Know It)

    A Note Before We Begin: I’ve been watching Peep Laja’s work for a while now. The rigour he brings to marketing, the anti-BS stance, and the way Wynter has grown are impressive. His LinkedIn content consistently challenges lazy thinking, and I respect that deeply. This piece isn’t a critique. It’s an attempt to read Wynter’s…

  • How Exit Five Accidentally Built the Institution B2B Marketing Never Had

    How Exit Five Accidentally Built the Institution B2B Marketing Never Had

    A note before we dive in: I’ve been following Dave Gerhardt’s work for a while now. His LinkedIn content is excellent, and what he’s built with Exit Five is impressive. This analysis stems from genuine curiosity about why certain businesses connect to identity in ways that transcend their stated purpose. I’ve done my best to…

Dive deep into business, brand and strategy.

  • What telephones and dating women have in common?

    Not so long ago, one had to book a telephone connection and wait [by the window, biscuit dipped in tea] for months before a lineman appeared for the installation. On the day, one would organize a party serving only cheap liquor and show-off the magical device. But, no one you knew had a phone so…

  • Book Review: Blink by Malcolm Gladwell

    After reading Blink I began to connect the dots. Ten minutes later I was proud of a giraffe. [Advertising & Jobs] I had been sitting at my corner desk, brandished with a self-imposed designation OCD (Oddly Creative Director) on the pin-up board, surfing in a paradoxical wave of ideas. *Or daydreaming porn in other words.…

  • School days in prison

    Ever heard people rant about how they loved their school days, and if they’d get a chance to go back in time, they’d do it in a blink of an eye. Well, that is certainly not my case. I dreaded school, the very thought of school, even now, makes my stomach hurl – sickening, really.…

  • On Writing by Stephen King

    I recently – on a flight back to Chandigarh from Mumbai – finished reading Stephen King’s On Writing. It is a memoir of the craft of writing. Surprisingly, we all know King as the author of contemporary horror, suspense, science fiction and fantasy fiction. Which means, you’d expect something similar. Honestly, its nothing like any…

  • Men That Women Should Avoid At All Cost (Volume 1)

    A while back, I had prepared a list of females that men should avoid at all costs. This time around, and due to popular demand, I’ve compiled the antidote. The list of men you’ll read about have either been acquaintances or been known in some way or other. The point is that the list matters,…

  • Top 10 Things To Say When Airtel Broadband Calls

    Are you welcomed by calls from sales-representatives early in the morning, during a client meeting, when you’re out drinking with the boys, while having/making dinner, while negotiating that last bit of fudge on that overtly sundae, doing your homework, filling/evading taxes, baking cookies for your darn kids, strangling your wife (kidding about that last one,…

  • Girls You Wish You Never Met

    Sandy is one the hottest girls in town – her athletic body, long legs and diva-like looks could make any man weak in the knees. At the moment, she’s flaunting her iPhone and Gucci dress that Rahul – the son of the biggest jeweller in town – gifted to her, for being her boyfriend. Can…

  • Twadka

    The trend on the e-street is now all about Twitter. A website using, almost, a global chatting platform to help people connect to others they would not have known otherwise. Companies market jobs, teens talk about their days, and others, just ramble. Hypothetically speaking, lets have everyone living in Chandigarh active on some social networking…

  • Book Review: Why Men Lie and Women Cry

    Recently, on my way to Delhi, at the railway station, I picked up a book: Why Men Lie and Women Cry. I figured the journey was going to be a long one, and my buddies were not exactly up in any mood for conversation. Note: Me and Anish – the guy who thinks he’s intellectually…

  • iPhone flu

    Why the iPhone? Why not Blackberry? Don’t worry, I’ll get to that too, a bit later, though. But first, I have a confession. I think I’ve got the iPhone flu. All I can think of is the iPhone. Be it during work, those odd – chicken and duck – meetings, even when I’m ogling away…

  • Off to WordPress

    After much reluctance and anticipation I’ve finally switched over to WordPress from Blogger. Yes, there were those times when anxiety levels went through the roof – attempts to make sense of hosting servers, DNS, mySQL and other similar nerdy quacks became quite an orgy in themselves. I even ended up deleting a few things that…

  • Sunita, the seductress

    If I could recollect that day for you, then, it was an indolent Saturday. I had woken up to a wet and sticky morning. It had just finished raining outside and the AC had tripped. The only thing anyone could do is blame faith or the government. Being pissed with the electricity department or your…

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