That was the problem Reed Hastings faced in 1997.

His solution?

Netflix.

But Netflix didn’t become the streaming giant we know overnight.

It started with a bold business decision that eventually redefined its brand.

Remember when Netflix was all about DVD rentals by mail?

No late fees, no trips to the video store.

Pretty cool for its time, right?

But then, in 2007, Netflix made a game-changing move.

They introduced streaming.

Step aside, HBO.

Why was this such a big deal at the time?

Well, imagine being able to watch any movie or TV show, anytime, anywhere.

No waiting for DVDs in the mail.

No need to return them.

Just instant entertainment at your fingertips.

This wasn’t just a new feature.

It was a complete reimagining of how we consume media.

Inside Netflix, this decision changed everything.

They had to become a tech company overnight. They needed new skills, new infrastructure, new ways of thinking.

But the impact on their brand?

Massive.

Suddenly, Netflix wasn’t just a convenient way to rent movies. They became synonymous with streaming itself.

“Netflix and chill,” anyone?

Their subscriber base?

It exploded.

From 7.5 million in 2007 to over 230 million today.

Their stock price?

It skyrocketed.

If you’d invested $1000 in Netflix in 2007, it would be worth over $200,000 today.

DAMN, son!

But Netflix didn’t stop there.

They made another bold move: creating their own content.

“House of Cards,” “Stranger Things,” “The Crown.”

Netflix Originals have become a cultural phenomenon.

This wasn’t just about having exclusive content.

It was about becoming a major player in the entertainment industry.

A content creator, not just a distributor.

Again, their business decision became their brand.

Netflix is now known for its high-quality, binge-worthy original content as much as for streaming itself.

So, what can we learn from Netflix?

The bravest business decisions define your brand.

Be willing to disrupt yourself to continue growth.

Netflix showed us that your brand is your business model, innovations, and willingness to take risks.

So, what bold move could redefine your business?

What’s your streaming revolution?

Remember, your business is your brand.

They are two sides of the same coin.

Inside out, it’s business and IQ.

Outside in, it’s brand and EQ.