The Great Positioning Delusion We live in an era where every marketing consultant has become a “positioning expert.” LinkedIn overflows with thought leaders coining new terms for old concepts, calling storytelling “narrative positioning,” rebranding customer segmentation as “micro-positioning,” or confusing brand messaging with strategic positioning. The result? A marketplace drowning in positioning theatre while missing…

Why most companies fail at execution and how the 4-Level Operating Model Canvas fixes the strategy-to-results gap. A $17 billion technology budget tells you more about JPMorgan Chase’s operating model than any org chart ever could. While competitors debate “digital transformation,” JPMorgan simply engineered their entire organization around one inevitable outcome: being the technology leader…

A $1.50 hot dog does more positioning than a $150k rebrand. Costco hasn’t budged that price tag since 1985, and it screams one word more loudly than any copywriter ever could: VALUE. After fifteen years of fielding objections about “positioning,” two patterns repeat: Both objections confuse gravity with glitter. Let’s dismantle them. 1. Position ≠…