Category: The Gravity Report
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37signals: The Company That Owns Control (And Doesn’t Know It)
A Note Before We Begin: I’ve been following Jason Fried and David Heinemeier Hansson’s work for years. Their books changed how I think about business. Their writing is consistently sharp, honest, and useful. I watch Jason’s posts on X not because I’m looking for flaws, but because I’m fascinated by what makes certain businesses connect…
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How Wynter Owns Clearance (And Why They Don’t Know It)
A Note Before We Begin: I’ve been watching Peep Laja’s work for a while now. The rigour he brings to marketing, the anti-BS stance, and the way Wynter has grown are impressive. His LinkedIn content consistently challenges lazy thinking, and I respect that deeply. This piece isn’t a critique. It’s an attempt to read Wynter’s…
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How Exit Five Accidentally Built the Institution B2B Marketing Never Had
A note before we dive in: I’ve been following Dave Gerhardt’s work for a while now. His LinkedIn content is excellent, and what he’s built with Exit Five is impressive. This analysis stems from genuine curiosity about why certain businesses connect to identity in ways that transcend their stated purpose. I’ve done my best to…
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Hampton: How Owning Kinship Built an $8M Business That Members Would Take Loans to Keep
A note before we begin: I’ve been following Sam Parr’s work for years and genuinely admire what he has built. His podcast conversations are among the most candid in the startup world. This piece stems from fascination, not criticism. I love exploring what drives businesses to connect with identity rather than solve problems. I’ve tried to…