Banks have spent decades making banking easier while leaving the customer responsible for doing it. The branch became a website. The website became an app. You could check your balance at midnight, deposit a cheque from your kitchen and move money without speaking to anyone. But you still had to know what to do. You…

Imagine a project manager who starts every morning chasing updates. They open five tools, message six people and still cannot tell whether Friday’s deadline is in trouble. Then they find a product that helps them see what needs attention and decide what to do. They spend less time checking and more time moving the work…

The problem with positioning and personal brand advice is that it keeps confusing the appearance of credibility with the conditions that produce it. My beef with almost all of positioning and personal brand advice online is simple: underneath the frameworks, scripts, hooks, and templates, the instruction is often the same. Just look like you have…

Therapy is a product. In the US alone, it sits inside a behavioural health market worth roughly $89 billion a year (Becker’s). It is sold by the hour, week after week, with no label on the box, no score at the end, and no receipt for whether it worked. I have spent the last week…

Send 7 people to therapy, and about 1 of them gets better because of the therapy itself. The other 6 either improve for reasons that have nothing to do with the room, or they do not improve at all. That number comes straight from the field’s own research, once someone bothers to clean it up.…

Product shape is neither necessary nor sufficient. Where shape correlates with survival, the underlying causes are segment knowledge, workflow entrenchment, and a data loop. Shape is the visible surface of the moat, not the moat. I recently read an essay where the author’s argument goes like this. AI application companies have spent four years rotating…