In our last conversation, we unpacked why smart CEOs running $500 million companies respond to stalling growth by approving a half-million-dollar brand refresh instead of changing their business. We traced it back to Warren Buffett’s warning: most bosses rise to the top because they excelled in a functional lane like marketing, engineering, production, administration, or…

When we sit down to look at why your growth is stalling, you almost always tell me the same thing. You say, “Paul, we have an education problem. Once we get a buyer on a forty-five-minute call and walk them through how our product works, their eyes light up. We just need more people to…

Banks have spent decades making banking easier while leaving the customer responsible for doing it. The branch became a website. The website became an app. You could check your balance at midnight, deposit a cheque from your kitchen and move money without speaking to anyone. But you still had to know what to do. You…

Imagine a project manager who starts every morning chasing updates. They open five tools, message six people and still cannot tell whether Friday’s deadline is in trouble. Then they find a product that helps them see what needs attention and decide what to do. They spend less time checking and more time moving the work…

The problem with positioning and personal brand advice is that it keeps confusing the appearance of credibility with the conditions that produce it. My beef with almost all of positioning and personal brand advice online is simple: underneath the frameworks, scripts, hooks, and templates, the instruction is often the same. Just look like you have…

Therapy is a product. In the US alone, it sits inside a behavioural health market worth roughly $89 billion a year (Becker’s). It is sold by the hour, week after week, with no label on the box, no score at the end, and no receipt for whether it worked. I have spent the last week…