Platonic

Ever notice how some positioning exercises energize your team, while others feel like pulling teeth? It’s because there are two fundamentally different approaches to positioning: The Push Method The Push method treats positioning as something external, something done to a company. Consultants parachute in, armed with frameworks, terminology, and complicated jargon. It’s impressive. It’s thorough.…

You’ve got product marketers doing “product positioning.” If that alone doesn’t make you pause, let me expand. Product Marketers ≠ Positioning Strategists Let’s start with a simple fact: Product marketers are 1P of the 4Ps of marketing.Price. Product. Place. Promotion. Most of them can’t even name all four, let alone use them in conversation with…

Why features fail, outcomes fall short, and recognition closes the room. High-stakes deals don’t fall apart because the offer isn’t good enough. They fall apart because the buyer doesn’t feel understood. I’ve spent years inside a Big Four consulting firm working on the firm’s most strategic, high-value pursuits: think \$300M+ transformation deals, multi-year engagements, and…

You’ve likely heard it: “Be T-shaped.” Or maybe Pi-shaped. Or the ever-expanding Comb-shaped. It’s become shorthand for desirable professionals who can go deep and wide. The diagram lives in job descriptions, LinkedIn carousels, and hiring panels. But here’s what gets missed: Your skillset shape isn’t your position. You can be brilliant, broad, and multi-disciplinary and…

Someone asked, “What do you sell, if you are not selling value, features and all that you listed there?” in response to the following post: And that’s an excellent question. And a common one. Because it feels like if you’re not selling value, features, benefits, or outcomes… then what’s left? Let’s change our angle. You…

And like humans, they often try to fix the external world before getting their internal world straight. Ever notice how some people rush to save others, ignoring the turmoil within themselves? Companies do the same. They chase market trends, customer requests, and competitor moves. Always reacting, rarely reflecting. The cost? Chaos. Confusion. Stagnation. Positioning is…

In the past two years, PwC, Gallup, Kantar and BCG data converge on one theme: strategic fuzziness drains cash. Leaders who over-rate clarity, under-estimate culture risk, and mis-read C-suite dynamics pay with slower growth, lower margins and longer crisis recoveries. By contrast, brands that anchor every decision to one sharp idea grow up to 2.5×…

Why a humble screen‑recorder became the most potent time‑reclamation device in modern work, and what that tells us about positioning that sticks. “The best way to manage meetings is not to have them.” — Rebecca, Remote.com Video Messaging Is Not the Story—Time Is Slack claimed to kill email. Zoom promised face‑to‑face from any couch. Yet…