Category: SYNG
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Seeing Apple’s Genius: The Power of Simplified Language in Tech
I’ve recently immersed myself in Apple’s latest keynote, and the revelation hit me like a ton of bricks – the audacity of simplicity steals the show. It’s out there, blatantly audacious yet subtly brilliant, making me wonder – why don’t more tech giants embrace this apparent magic trick? Apple has deciphered the code that eludes…
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How to sell anything without sounding like The Architect
Have you ever been in a presentation where buzzwords like “synergy,” “interchain,” and “paradigm shift” were used, leaving the audience confused? This common phenomenon, which I call “technobabble fever,” might make the speaker feel like The Architect (from The Matrix) but leaves listeners bored and wonderings what’s for lunch. These blunders can render communication ineffective…
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The Gap Between “What You’re Selling” vs “What They’re Buying” is Empathy
You’re probably thinking, “I’ve got a phenomenal product or service. Why aren’t customers breaking down my doors?” Truthfully, when you’re waist-deep in the trenches of your product or service, it’s easy to get tunnel vision. You think, “Oh, my new Vision Brag 5000 has a 20% faster thingamabob and twice the storage capacity of the…
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Response to Andreessen on “Why AI Will Save the World”
Read Andreessen’s article first. As a curious designer, I read the article published on Andreessen Horowitz’s blog, “Why AI Will Save the World.” The piece is a compelling read, filled with optimism and a vision of a future where AI is the panacea for all our problems. However, as someone who has spent years studying…
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“Yes, But…”
If your meetings are akin to watching paint dry and customer objections make you want to assume the fetal position, then buckle up, compadre; you’re thirsting for “Yes, And…”. “Yes” is the hearty handshake to someone’s idea; “And” is crafting a Lego palace together. The “Yes” acknowledges – it’s the embrace of your partner’s line…
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The Cheesy Connection Between Abundance and Risk
Imagine this: a radiant Sunday afternoon, with the glimmering waters of Lake Ontario stretching out below. I’m perched on an 18th-floor balcony, surrounded by friends, laughter and the tantalizing aroma of a freshly baked Margherita pizza. Amid this enticing backdrop, I casually toss a nugget of wisdom into the mix. “An abundant mindset,” I offered, with…
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Raju Ban Gaya Gentleman, The Canadian Newcomers Edition
Over the weekend, I found myself on a sun-drenched Toronto patio, engrossed in conversations with fellow immigrants about our experiences integrating into Canadian society. Each story, filled with trials, triumphs, and moments of levity, seemed to echo the narrative of the 1992 Bollywood classic “Raju Ban Gaya Gentleman.” A common thread in our tales was…
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Selling is not helping. Helping is selling.
Though its origin remains a mystery, this nugget of wisdom is the crux of our discourse today. But first, a bit of context. During my tenure at a creative agency, my primary role was to bring in new business and strategize. The question that often arose was, “How do you land such big accounts?” Well,…
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Hang on a Minute, You Still Read, Don’t You?
Well, well, well. There’s this quirky little rumor flying around that folks like you and I don’t read anymore. They say we’ve all turned into screen-staring zombies, hypnotized by flashy images, and swiping past anything that demands more than a two-second peek. Is that what you’ve heard too? Now, isn’t that just the oddest thing?…