A 2-minute self-assessment that identifies gaps in strategic clarity and positioning (e.g., “Are your team, marketing, and product aligned?”). The quiz assesses how well-positioned a business is by evaluating both inside-out (IQ) business strategy and outside-in (EQ) brand strategy. Score delivered instantly via email.
Struggling with what business you're in? Answer eight questions and you’ll receive ideas on your positioning, niche, value prop and USP. Recommendations delivered instantly via email.
A free 30-day video series covering the foundations of business strategy, positioning, and category design to help you get strategic clarity (the one truth that anchors your business). Expect to learn world-class examples, exercises, frameworks and actionable steps you can start using today. You’re welcome.