Feeling stuck at an inflection point? Misalignment between your team, marketing, and product could be holding you back.

The Clarity Starter Kit for CEOs and founders to unlock business growth!

Uncover hidden gaps and start aligning your business today.

For CEOs and Founders Who Need Breakthrough Results, Not Another Strategy Deck

100% free, no strings attached. Pinky promise.

What's inside?

Clarity Audit

A 2-minute self-assessment that identifies gaps in strategic clarity and positioning (e.g., “Are your team, marketing, and product aligned?”). The quiz assesses how well-positioned a business is by evaluating both inside-out (IQ) business strategy and outside-in (EQ) brand strategy. Score delivered instantly via email. 

Clarity Advisor (AI)

Struggling with what business you're in? Answer eight questions and you’ll receive ideas on your positioning, niche, value prop and USP. Recommendations delivered instantly via email.

Positioning Mastery Course

A free 30-day video series covering the foundations of business strategy, positioning, and category design to help you get strategic clarity (the one truth that anchors your business). Expect to learn world-class examples, exercises, frameworks and actionable steps you can start using today. You’re welcome.

Why it matters?

Lack of clarity among leadership creates a muddled vision that directly contributes to poor decision-making, with McKinsey research revealing that 72% of senior executives admit bad decisions are at least as frequent as good ones in their organizations. This cascade of bad decisions generates ambiguity throughout the organization, leaving employees uncertain about priorities, direction, and their roles in executing company strategy. The resulting misalignment between leadership intentions and employee actions creates an inside-out failure pattern where the organization gradually collapses under the weight of its own strategic confusion, ultimately leading to stagnation or business failure.

Don’t let that be you.

THE CEO CLARITY STARTER KIT

UNLOCK CLARITY

From an audit, AI advisor, 30 day course to tons more inside. No credit card required. 100% free. No strings attached.

Trusted by leaders like yourself.

CONSULTING

"You know, if someone asked me to describe Paul in one word, I'd probably cheat and use two – 'business whisperer'. His integrated thinking kneads out the knots in your complex ideas. His knack for transforming bland technical jargon-infested messages into simple cohesive stories that surprise and delight, and resonate with clients, truly demonstrates his human-centric approach. He skillfully ties together business value & outcomes, what stakeholders care about, and a brand-led story, creating a strategy that is cohesive, consistent, and powerful. Also, Paul's fun to work with."

Deanna Andersen
Managing Director, Partner (Accenture)

AGENCY

"He can design... but isn’t what you call a typical designer... yes, he can write, but isn’t a typical writer, and yes, he helps develop strategies but isn’t a typical strategist. He is a swiss army knife of many skills but doesn’t easily fit into our typical tool box.

What he does do is take the complicated and help make it simple and digestible for the intended audience. Start to think of Paul as an option to help become a bridge between departments. He can either help be the bridge between the complex and the creatives/designers or help be the bridge between account and strategy to build the briefs or comms plan."

Subtej Nijjar
Chief Strategy Officer, Cossette

CREATIVE STRATEGY

"Not only is Paul a brilliant strategist, he has a delightful way of bringing his client along for the ride through his thinking process. That, in turn kept me keenly engaged, excited to work with him and kept my curiosity high throughout the process. His ability untangle complex ideas into simple concepts is his superpower."

Gayle Charach
Global Head of Sales Enablement, vArmour

Fun fact: Most 'business' communication has this vibe. Change my mind