{"id":90061,"date":"2026-08-04T07:00:00","date_gmt":"2026-08-04T11:00:00","guid":{"rendered":"https:\/\/paulsyng.com\/blog\/?p=90061"},"modified":"2026-10-10T15:24:19","modified_gmt":"2026-10-10T19:24:19","slug":"when-thinking-costs-nothing","status":"publish","type":"post","link":"https:\/\/paulsyng.com\/blog\/when-thinking-costs-nothing\/","title":{"rendered":"When thinking costs nothing"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>How to Own a Position When Thinking Costs Nothing\u00a0<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/kit.ceo\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"566\" src=\"https:\/\/i0.wp.com\/paulsyng.com\/blog\/wp-content\/uploads\/2026\/10\/2d27ac01-1be3-3acf-800e-db09b618bedf.png?resize=1080%2C566&#038;quality=80&#038;ssl=1\" alt=\"\" class=\"wp-image-5080\" srcset=\"https:\/\/i0.wp.com\/paulsyng.com\/blog\/wp-content\/uploads\/2026\/10\/2d27ac01-1be3-3acf-800e-db09b618bedf.png?w=1080&amp;quality=80&amp;ssl=1 1080w, https:\/\/i0.wp.com\/paulsyng.com\/blog\/wp-content\/uploads\/2026\/10\/2d27ac01-1be3-3acf-800e-db09b618bedf.png?resize=300%2C157&amp;quality=80&amp;ssl=1 300w, https:\/\/i0.wp.com\/paulsyng.com\/blog\/wp-content\/uploads\/2026\/10\/2d27ac01-1be3-3acf-800e-db09b618bedf.png?resize=1024%2C537&amp;quality=80&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A quick announcement before we dive into this week&#8217;s Digest. For all\u00a0<a href=\"https:\/\/kit.ceo\" target=\"_blank\" rel=\"noopener\">Kit<\/a> users, I&#8217;ve added two capabilities to Pablo (previously GNYS &#8220;Genius&#8221;) to audit or create offers and a funnel for any brand. All you have to do is drop in the URL and let Pablo do the rest. See the image below and click on either one for a PDF output.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">fyi. Pablo is a positioning coach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Four scenarios where the audit is useful and helpful:<\/strong><br> &#8211; On your business <em>(see your blind spots and an outside-in market perspective)<\/em><br> &#8211; On your existing clients <em>(especially if you are a services business)<\/em><br> &#8211; On prospective clients <em>(perfectly suited for calibrating great sales outreach, early conversations)<\/em><br> &#8211; On the market\u00a0<em>(if you&#8217;re trying to understand the competitive landscape)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Disclaimer:<\/strong> Only the Mental Monopoly System tier gets you access to Pablo (a custom GPT). You only pay once, and the access is yours forever.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.dropbox.com\/scl\/fi\/6yxq1bllb5eu3fw9ymito\/ChatGPT-Pablo-Brand-Audit-Example.pdf?rlkey=95jvweuur3gvdx676w649jt5c&amp;dl=0\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1052\" height=\"804\" src=\"https:\/\/i0.wp.com\/paulsyng.com\/blog\/wp-content\/uploads\/2026\/10\/339836b6-99fe-57c8-03fe-cca6c49334dd.png?resize=1052%2C804&#038;quality=80&#038;ssl=1\" alt=\"\" class=\"wp-image-5081\" srcset=\"https:\/\/i0.wp.com\/paulsyng.com\/blog\/wp-content\/uploads\/2026\/10\/339836b6-99fe-57c8-03fe-cca6c49334dd.png?w=1052&amp;quality=80&amp;ssl=1 1052w, https:\/\/i0.wp.com\/paulsyng.com\/blog\/wp-content\/uploads\/2026\/10\/339836b6-99fe-57c8-03fe-cca6c49334dd.png?resize=300%2C229&amp;quality=80&amp;ssl=1 300w, https:\/\/i0.wp.com\/paulsyng.com\/blog\/wp-content\/uploads\/2026\/10\/339836b6-99fe-57c8-03fe-cca6c49334dd.png?resize=1024%2C783&amp;quality=80&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.dropbox.com\/scl\/fi\/007mb6izc30xjvye1gwjf\/ChatGPT-Pablo-Offers-Example.pdf?rlkey=ewchvvharxkwhro7jh6cysv9j&amp;dl=0\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1014\" height=\"854\" src=\"https:\/\/i0.wp.com\/paulsyng.com\/blog\/wp-content\/uploads\/2026\/10\/1890a0a0-0d4e-d7b6-f258-28c2616640aa.png?resize=1014%2C854&#038;quality=80&#038;ssl=1\" alt=\"\" class=\"wp-image-5082\" srcset=\"https:\/\/i0.wp.com\/paulsyng.com\/blog\/wp-content\/uploads\/2026\/10\/1890a0a0-0d4e-d7b6-f258-28c2616640aa.png?w=1014&amp;quality=80&amp;ssl=1 1014w, https:\/\/i0.wp.com\/paulsyng.com\/blog\/wp-content\/uploads\/2026\/10\/1890a0a0-0d4e-d7b6-f258-28c2616640aa.png?resize=300%2C253&amp;quality=80&amp;ssl=1 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Stays Expensive When Thinking Gets Free<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In 2020, on one of those long lockdown walks, I told my friend <a href=\"https:\/\/www.linkedin.com\/in\/preetarjun\/\" target=\"_blank\" rel=\"noopener\">Preet<\/a> that AI was going to end up like electricity. Boring. Everywhere. Something you pay a bill for and never think about. I also told him most people would one day build software by talking, and would never read a line of code.\u00a0<a href=\"https:\/\/paulsyng.com\/blog\/deepseeks-real-battle-isnt-ai-its-the-interface-war\/\">I said nobody would be talking about AI in 2 years<\/a>.<\/p>\n\n\n\n\n<div class=\"wp-block-columns jetpack-paywall-simple is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\" style=\"display: inline-block; width: 90%\">\n    \n    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color: #F6F7F7; padding: 32px; 24px;\">\n        \n        <h2 class=\"has-text-align-center wp-block-heading\" style=\"margin: 0 0 12px; font-weight: 600;\">Subscribe to keep reading<\/h2>\n        \n        \n        <p class=\"has-text-align-center wp-block-paragraph\"\n           style=\"text-align: center;\n                  color: #50575E;\n                  font-weight: 400;\n                  font-size: 16px;\n                  font-family: 'SF Pro Text', sans-serif;\n                  line-height: 28.8px;\">\n        Become a paid subscriber to get access to the rest of this post and other exclusive content.\n        <\/p>\n        \n        \n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"text-align: center;\">\n            \n            <div class=\"wp-block-button\" style=\"display: inline-block; margin: 10px 0; border-style: none; padding: 0;\">\n                <a href=\"https:\/\/paulsyng.com\/blog\/?post_type=post&#038;p=90061\" class=\"wp-block-button__link wp-element-button\" data-tracks-link-desc=\"paywall-email-click\" style=\"display: inline-block;\n                          padding: 12px 15px;\n                          background-color: #3858e9;\n                          color: #FFFFFF;\n                          text-decoration: none;\n                          border-radius: 5px;\n                          font-family: &#039;SF Pro Display&#039;, sans-serif;\n                          font-weight: 500;\n                          font-size: 16px;\n                          text-align: center;\" data-wpcom-track>Subscribe<\/a>\n            <\/div>\n            \n        <\/div>\n        \n    <\/div>\n    \n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>How to Own a Position When Thinking Costs Nothing\u00a0 A quick announcement before we dive into this week&#8217;s Digest. For all\u00a0Kit users, I&#8217;ve added two capabilities to Pablo (previously GNYS &#8220;Genius&#8221;) to audit or create offers and a funnel for any brand. All you have to do is drop in the URL and let Pablo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"paid_subscribers","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":true,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false,"rank_math_title":"","rank_math_description":"","rank_math_canonical_url":"","rank_math_focus_keyword":""},"categories":[91],"tags":[],"class_list":["post-90061","post","type-post","status-publish","format-standard","hentry","category-digest-archive"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"jetpack_shortlink":"https:\/\/wp.me\/p7CVvN-nqB","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/posts\/90061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/comments?post=90061"}],"version-history":[{"count":1,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/posts\/90061\/revisions"}],"predecessor-version":[{"id":90252,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/posts\/90061\/revisions\/90252"}],"wp:attachment":[{"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/media?parent=90061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/categories?post=90061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/tags?post=90061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}