{"id":90054,"date":"2026-06-16T13:00:00","date_gmt":"2026-06-16T17:00:00","guid":{"rendered":"https:\/\/paulsyng.com\/blog\/?p=90054"},"modified":"2026-10-10T15:24:02","modified_gmt":"2026-10-10T19:24:02","slug":"what-positioning-work-looks-like","status":"publish","type":"post","link":"https:\/\/paulsyng.com\/blog\/what-positioning-work-looks-like\/","title":{"rendered":"What positioning work looks like"},"content":{"rendered":"\n

The Adult Table<\/strong><\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

A lot of new faces this month, so a note.<\/p>\n\n\n\n

I have been doing this work for 20 years, and I have never once called myself an expert. Every room I walk into picks a label for me. Creative director in one. Sales coach in another. Strategy guy. Thinker. Designer. The only niche I have ever had is curiosity, which is a real problem if you read the consulting playbooks and a real advantage if you do not.<\/p>\n\n\n\n

The arc, briefly. Copywriter in Mumbai. Designer always. 7 years running an agency in Chandigarh. 7 years at Deloitte, in the rooms where over $2 billion in deals were won. Now independent, in Toronto, working mostly with founders and CEOs.<\/p>\n\n\n\n

Industries the work has touched: frozen yogurt chains, music festivals, sports teams, logistics, airlines, fintech, deep consulting, complex B2B sales. The variety is the point. The pattern spans industries, never one.<\/p>\n\n\n\n

~30,000 hours.<\/p>\n\n\n\n

That is roughly what twenty years of positioning work adds up to when I count it honestly. Not just the client work. The reading. The dissecting. The nights spent pulling a problem apart because I could not put it down.<\/p>\n\n\n\n

That number does not mean I am better than you. It means I have failed more than most of you combined.<\/p>\n\n\n\n\n

\n \n
\n \n

Subscribe to keep reading<\/h2>\n \n \n

\n Become a paid subscriber to get access to the rest of this post and other exclusive content.\n <\/p>\n \n \n

\n \n
\n Subscribe<\/a>\n <\/div>\n \n <\/div>\n \n <\/div>\n \n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

The Adult Table A lot of new faces this month, so a note. I have been doing this work for 20 years, and I have never once called myself an expert. Every room I walk into picks a label for me. Creative director in one. Sales coach in another. Strategy guy. Thinker. Designer. The only […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"paid_subscribers","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":true,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false,"rank_math_title":"","rank_math_description":"","rank_math_canonical_url":"","rank_math_focus_keyword":""},"categories":[91],"tags":[],"class_list":["post-90054","post","type-post","status-publish","format-standard","hentry","category-digest-archive"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"jetpack_shortlink":"https:\/\/wp.me\/p7CVvN-nqu","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/posts\/90054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/comments?post=90054"}],"version-history":[{"count":1,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/posts\/90054\/revisions"}],"predecessor-version":[{"id":90250,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/posts\/90054\/revisions\/90250"}],"wp:attachment":[{"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/media?parent=90054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/categories?post=90054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/tags?post=90054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}