{"id":90042,"date":"2026-03-31T17:08:00","date_gmt":"2026-03-31T21:08:00","guid":{"rendered":"https:\/\/paulsyng.com\/blog\/?p=90042"},"modified":"2026-10-10T15:22:12","modified_gmt":"2026-10-10T19:22:12","slug":"stop-doing-this-right-now","status":"publish","type":"post","link":"https:\/\/paulsyng.com\/blog\/stop-doing-this-right-now\/","title":{"rendered":"Stop doing this right now"},"content":{"rendered":"\n

Stop packaging yourself<\/strong><\/h2>\n\n\n\n

You don’t have a packaging problem. You have a framing problem.<\/p>\n\n\n\n

I was on a coaching call recently where the person spent the first fifteen minutes trying to figure out how to describe what they do.<\/p>\n\n\n\n

Better headline.
Better bio.
Better elevator pitch.<\/p>\n\n\n\n

The kind of work that feels productive but changes nothing.<\/p>\n\n\n\n

I stopped them because the entire exercise was aimed at the wrong target.<\/p>\n\n\n\n

When you try to package yourself, you end up in a comparison game. “I’m a coach.” Great. So are 400,000 other people on LinkedIn. “I’m a consultant.” Wonderful. The buyer’s brain has already filed you next to every other consultant they’ve spoken to this quarter. “I run an agency.” Now you’re in the vendor column, competing on scope and price against firms with more people, more case studies, and more name recognition.<\/p>\n\n\n\n

This is what happens when you package yourself: you hand the buyer a label, and they use that label to sort you into a mental category that already has a ceiling on it. The ceiling isn’t about your talent. It’s about the category.<\/p>\n\n\n\n

The shift that changes the economics<\/strong><\/p>\n\n\n\n

The alternative isn’t a better description of you. It’s a different description of the problem.<\/p>\n\n\n\n\n

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Stop packaging yourself You don’t have a packaging problem. You have a framing problem. I was on a coaching call recently where the person spent the first fifteen minutes trying to figure out how to describe what they do. Better headline. Better bio. Better elevator pitch. The kind of work that feels productive but changes […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"paid_subscribers","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":true,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false,"rank_math_title":"","rank_math_description":"","rank_math_canonical_url":"","rank_math_focus_keyword":""},"categories":[91],"tags":[],"class_list":["post-90042","post","type-post","status-publish","format-standard","hentry","category-digest-archive"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"jetpack_shortlink":"https:\/\/wp.me\/p7CVvN-nqi","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/posts\/90042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/comments?post=90042"}],"version-history":[{"count":1,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/posts\/90042\/revisions"}],"predecessor-version":[{"id":90219,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/posts\/90042\/revisions\/90219"}],"wp:attachment":[{"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/media?parent=90042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/categories?post=90042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/tags?post=90042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}