{"id":90014,"date":"2025-04-22T17:45:00","date_gmt":"2025-04-22T21:45:00","guid":{"rendered":"https:\/\/paulsyng.com\/blog\/?p=90014"},"modified":"2026-10-10T15:23:35","modified_gmt":"2026-10-10T19:23:35","slug":"closing-deals","status":"publish","type":"post","link":"https:\/\/paulsyng.com\/blog\/closing-deals\/","title":{"rendered":"Closing deals"},"content":{"rendered":"\n

Closing deals<\/strong><\/h2>\n\n\n\n

(There’s a special announcement and gift below.)<\/strong><\/u><\/p>\n\n\n\n

If you’re struggling to close strategic deals, the problem probably isn\u2019t your product or even your pitch.<\/p>\n\n\n\n

Here\u2019s how to fix that and increase your close rate this quarter.<\/p>\n\n\n\n

Most marketers think they\u2019re selling outcomes.<\/p>\n\n\n\n

They\u2019re not.<\/p>\n\n\n\n

At best, they\u2019re selling promises.
At worst, they\u2019re selling noise.<\/p>\n\n\n\n

Let me explain.<\/p>\n\n\n\n

Rookie sellers talk about features.<\/p>\n\n\n\n

\u201cWe have a faster engine.\u201d
\u201cOur platform integrates with everything.\u201d
\u201cOur dashboards are beautiful.\u201d<\/p>\n\n\n\n

Slightly more advanced sellers talk about outcomes.<\/p>\n\n\n\n

\u201cWe help you save time.\u201d
\u201cWe increase efficiency.\u201d
\u201cWe grow your pipeline.\u201d<\/p>\n\n\n\n

Sounds better, right?<\/p>\n\n\n\n

But still\u2026 something\u2019s off.<\/p>\n\n\n\n

Because even when the pitch is polished,
even when the math checks out,
even when the buyer agrees\u2026<\/p>\n\n\n\n

They still don\u2019t buy.<\/p>\n\n\n\n

Why?<\/p>\n\n\n\n

Because people don\u2019t buy what makes the most sense.
They buy what makes them feel seen.<\/p>\n\n\n\n

And that\u2019s the part most miss:<\/p>\n\n\n\n

Recognition is the real unlock.<\/p>\n\n\n\n

Recognition is what bridges the gap between what you offer and what they need.<\/p>\n\n\n\n

Recognition is what creates the emotional glue between the what and the why.<\/p>\n\n\n\n

It\u2019s the moment the buyer thinks:<\/p>\n\n\n\n

\u201cAh. You get it. You get me.\u201d<\/p>\n\n\n\n

And only then are they open to change.<\/p>\n\n\n\n\n

\n \n
\n \n

Subscribe to keep reading<\/h2>\n \n \n

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Closing deals (There’s a special announcement and gift below.) If you’re struggling to close strategic deals, the problem probably isn\u2019t your product or even your pitch. Here\u2019s how to fix that and increase your close rate this quarter. Most marketers think they\u2019re selling outcomes. They\u2019re not. At best, they\u2019re selling promises. At worst, they\u2019re selling […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"paid_subscribers","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":true,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false,"rank_math_title":"","rank_math_description":"","rank_math_canonical_url":"","rank_math_focus_keyword":""},"categories":[91],"tags":[],"class_list":["post-90014","post","type-post","status-publish","format-standard","hentry","category-digest-archive"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"jetpack_shortlink":"https:\/\/wp.me\/p7CVvN-npQ","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/posts\/90014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/comments?post=90014"}],"version-history":[{"count":1,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/posts\/90014\/revisions"}],"predecessor-version":[{"id":90243,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/posts\/90014\/revisions\/90243"}],"wp:attachment":[{"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/media?parent=90014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/categories?post=90014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/tags?post=90014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}