{"id":90002,"date":"2016-06-19T19:10:00","date_gmt":"2016-06-19T23:10:00","guid":{"rendered":"https:\/\/paulsyng.com\/blog\/?p=90002"},"modified":"2026-10-10T15:24:30","modified_gmt":"2026-10-10T19:24:30","slug":"chapter-2-sell-your-ideas","status":"publish","type":"post","link":"https:\/\/paulsyng.com\/blog\/chapter-2-sell-your-ideas\/","title":{"rendered":"Chapter 2 \u2014 Sell your ideas"},"content":{"rendered":"\n
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Before we begin, I\u2019m humbled by the feedback I got from Chapter One. It is the reassurance to continue doing the thing I love, which is creating and sharing.<\/p>\n\n\n\n

Those of you, who got left out or didn\u2019t get the chance, I encourage you to fill out this survey. Tell me a little bit about yourself<\/a><\/strong><\/em>, it only takes sixty two seconds. Your suggestions are appreciated and help me shape and improve the SQUAD.<\/p>\n\n\n\n

Back? On with our Sunday adventures now.<\/p>\n\n\n\n

One question I get frequently asked is, \u201cHow did you convince the client into rebranding?\u201d<\/em> or \u201cHow did you get approval on that idea\u201d<\/em> on instances when the client appeared to be conservative or rigid or needed to be educated<\/em> about design.<\/p>\n\n\n\n

And, the truth is, I never convinced them because they didn\u2019t need convincing. I\u2019d say, if you\u2019re approaching someone to convince them into doing something, that\u2019s a missed opportunity.<\/p>\n\n\n\n

Don\u2019t worry, I\u2019ve been there too. Twelve years ago, fresh out of college, I found myself asking the same thing. What I learned and did, do instead, is what this Chapter is all about.<\/p>\n\n\n\n

The art of selling your ideas.<\/strong><\/p>\n\n\n\n

The Chapter is split into four parts. In the first part, we\u2019ll visit Northpoint to give you a frame of reference.<\/p>\n\n\n\n\n

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Before we begin, I\u2019m humbled by the feedback I got from Chapter One. It is the reassurance to continue doing the thing I love, which is creating and sharing. Those of you, who got left out or didn\u2019t get the chance, I encourage you to fill out this survey. Tell me a little bit about […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"paid_subscribers","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":true,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false,"rank_math_title":"","rank_math_description":"","rank_math_canonical_url":"","rank_math_focus_keyword":""},"categories":[91],"tags":[],"class_list":["post-90002","post","type-post","status-publish","format-standard","hentry","category-digest-archive"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"jetpack_shortlink":"https:\/\/wp.me\/p7CVvN-npE","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/posts\/90002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/comments?post=90002"}],"version-history":[{"count":1,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/posts\/90002\/revisions"}],"predecessor-version":[{"id":90258,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/posts\/90002\/revisions\/90258"}],"wp:attachment":[{"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/media?parent=90002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/categories?post=90002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/tags?post=90002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}