{"id":2140,"date":"2024-10-14T11:59:45","date_gmt":"2024-10-14T15:59:45","guid":{"rendered":"https:\/\/paulsyng.com\/blog\/?p=2140"},"modified":"2024-10-18T06:09:51","modified_gmt":"2024-10-18T10:09:51","slug":"how-to-transform-a-publicly-traded-company-in-three-easy-steps","status":"publish","type":"post","link":"https:\/\/paulsyng.com\/blog\/how-to-transform-a-publicly-traded-company-in-three-easy-steps\/","title":{"rendered":"How to transform a publicly traded company in three easy steps"},"content":{"rendered":"\n

TLDR: it\u2019s not rocket science; relax.<\/p>\n\n\n\n

Recently, I did a live series on YouTube called DesignOver\u2014Business Transformation Live<\/a>.

The goal was simple: Show, don’t tell.

In season one, I guided the audience through a business transformation for DCM<\/a>, a publicly traded company.

Throughout the series, we focused on a comprehensive inside-out (IQ, business strategy) and outside-in (EQ, brand strategy)<\/a> look at DCM, following three simple steps:

1. Listen
2. Choices
3. Execute

Over the course of the season, I conducted extensive research, analyzed company reports, watched CEO videos, and deeply examined their corporate, business, brand and marketing strategy.

As part of the holistic positioning-led<\/a> approach, I also examined the competitive landscape, the company’s target market, acquisitions, and internal sentiment through employee and customer reviews.<\/p>\n\n\n\n

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Want help to do something similar for your business? <\/p>\n\n\n\n

Email me: work at paulsyng dot com<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

TLDR: it\u2019s not rocket science; relax. Recently, I did a live series on YouTube called DesignOver\u2014Business Transformation Live. The goal was simple: Show, don’t tell. In season one, I guided the audience through a business transformation for DCM, a publicly traded company. Throughout the series, we focused on a comprehensive inside-out (IQ, business strategy) and […]<\/p>\n","protected":false},"author":1,"featured_media":2152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[79,64],"tags":[],"class_list":["post-2140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-ybyb"],"_links":{"self":[{"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/posts\/2140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/comments?post=2140"}],"version-history":[{"count":5,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/posts\/2140\/revisions"}],"predecessor-version":[{"id":2158,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/posts\/2140\/revisions\/2158"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/media\/2152"}],"wp:attachment":[{"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/media?parent=2140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/categories?post=2140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/tags?post=2140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}