{"id":1967,"date":"2024-08-13T12:57:48","date_gmt":"2024-08-13T16:57:48","guid":{"rendered":"https:\/\/paulsyng.com\/blog\/?p=1967"},"modified":"2024-08-13T12:57:49","modified_gmt":"2024-08-13T16:57:49","slug":"struggling-with-org-silos","status":"publish","type":"post","link":"https:\/\/paulsyng.com\/blog\/struggling-with-org-silos\/","title":{"rendered":"Struggling with org silos?"},"content":{"rendered":"\n<p>Here\u2019s how to break them down, according to <a href=\"https:\/\/www.linkedin.com\/in\/conceptualthinking\/\" target=\"_blank\" rel=\"noopener\">Cecilia Ambros<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Design for eCommerce (Tips from Amazon &amp; Loblaw Digital)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Nt15ED3NVEk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>I instantly became her fan when I watched the above YT video between minutes 8 and 14:05.<\/p>\n\n\n\n<p>Back?<\/p>\n\n\n\n<p>Firstly, you\u2019re not alone.<\/p>\n\n\n\n<p>You\u2019ve got your product team in one corner, UX in another, and marketing somewhere else\u2014each working hard but not always together.<\/p>\n\n\n\n<p>And when it comes to UX, it often feels like it\u2019s just another box to check off.<\/p>\n\n\n\n<p>Sound familiar?<\/p>\n\n\n\n<p>Let me tell you, that\u2019s a mistake.<\/p>\n\n\n\n<p>At Amazon, Cecilia learned that the real magic happens when you break down those walls.<\/p>\n\n\n\n<p>UX isn\u2019t something you tack on at the end.<\/p>\n\n\n\n<p>It\u2019s a vital thread woven through every step of the process.<\/p>\n\n\n\n<p>If you\u2019re waiting until the last minute to bring in UX, you\u2019re too late.<\/p>\n\n\n\n<p>Your customers deserve better, and frankly, so does your business.<\/p>\n\n\n\n<p>But what if, instead, UX was a part of the conversation from day one?<\/p>\n\n\n\n<p>Imagine this\u2014your research team and designers are embedded right where the action happens.<\/p>\n\n\n\n<p>They\u2019re not sitting on the sidelines; they\u2019re in the trenches, working alongside product managers, developers, and marketers.<\/p>\n\n\n\n<p>They understand the customers deeply, not just from data but from real-world observations.<\/p>\n\n\n\n<p>You see, it\u2019s all about understanding your customer at every turn.<\/p>\n\n\n\n<p>How do they shop?<\/p>\n\n\n\n<p>What are their pain points?<\/p>\n\n\n\n<p>You can\u2019t answer these questions from a distance.<\/p>\n\n\n\n<p>You need to get out there, watch, listen, and learn.<\/p>\n\n\n\n<p>We do this at Amazon by continuously testing and tweaking.<\/p>\n\n\n\n<p>Nothing goes live without real-world feedback.<\/p>\n\n\n\n<p>Every new feature is tested with a small group of users first.<\/p>\n\n\n\n<p>We see how it performs, and if it\u2019s not hitting the mark, we go back to the drawing board.<\/p>\n\n\n\n<p>It\u2019s not just a process\u2014it\u2019s a mindset.<\/p>\n\n\n\n<p>When you embed UX research into every phase, something powerful happens.<\/p>\n\n\n\n<p>You move from guessing to knowing.<\/p>\n\n\n\n<p>You stop making assumptions and start designing with real insights.<\/p>\n\n\n\n<p>And guess what?<\/p>\n\n\n\n<p>It works.<\/p>\n\n\n\n<p>When UX is part of the whole journey, you\u2019re not just delivering a product\u2014you\u2019re delivering an experience.<\/p>\n\n\n\n<p>An experience that resonates, that feels intuitive, and that customers love.<\/p>\n\n\n\n<p>So, why stick with the old way?<\/p>\n\n\n\n<p>Why silo off UX and treat it like an afterthought?<\/p>\n\n\n\n<p>Let\u2019s change that.<\/p>\n\n\n\n<p>Finally.<\/p>\n\n\n\n<p>Break down those silos.<\/p>\n\n\n\n<p>Embed your UX team in every conversation, from the first brainstorm to the final launch.<\/p>\n\n\n\n<p>Make them part of your business\u2019s DNA.<\/p>\n\n\n\n<p>Your customers will notice.<br>And they\u2019ll thank you for it.<\/p>\n\n\n\n<p>Now, let\u2019s get to work.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s how to break them down, according to Cecilia Ambros. I instantly became her fan when I watched the above YT video between minutes 8 and 14:05. Back? Firstly, you\u2019re not alone. You\u2019ve got your product team in one corner, UX in another, and marketing somewhere else\u2014each working hard but not always together. And when [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1967","post","type-post","status-publish","format-standard","hentry","category-syng"],"_links":{"self":[{"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/posts\/1967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/comments?post=1967"}],"version-history":[{"count":1,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/posts\/1967\/revisions"}],"predecessor-version":[{"id":1968,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/posts\/1967\/revisions\/1968"}],"wp:attachment":[{"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/media?parent=1967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/categories?post=1967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/tags?post=1967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}