{"id":1218,"date":"2016-05-10T19:44:00","date_gmt":"2016-05-10T19:44:00","guid":{"rendered":"http:\/\/paulsyng.com\/blog\/?p=1218"},"modified":"2016-05-10T20:03:06","modified_gmt":"2016-05-10T20:03:06","slug":"how-i-got-my-first-job-in-advertising-third-and-final-part","status":"publish","type":"post","link":"https:\/\/paulsyng.com\/blog\/how-i-got-my-first-job-in-advertising-third-and-final-part\/","title":{"rendered":"How I got my first job in advertising (Third and final part)"},"content":{"rendered":"

\"job3\"<\/p>\n

Read part one<\/a> and two<\/a> first.\u00a0While I stood in one corner of the room, by the balcony, overlooking Thane, my friend lay lazy in bed. We were brainstorming ideas to get me a foot in the door at an advertising agency. He was hosting me for the weekend while I was in-between places. He worked full-time, as a copywriter.<\/p>\n

By midnight we had zeroed in on a unique email address. One catch-all destination for my job-hunting adventures. Wait for it. Ready? Pen is my dear at Gmail dot com. Yep! That was going to be my address for correspondence. No matter the reaction I would hold a deadpan frame reassuring folks it was \u201cPen. Is. My. Dear. At. Gmail. Dot. Com.\u201d ensuring awkwardness.<\/span><\/p>\n

Inspired by Neil French and David Ogilvy, that week, I began working on my elevator pitch. The intended impact I had in mind was \u201ccopy\u201d nerd. I scripted several iterations and put together my first prototype. I shared it with my friends and they felt it was silly and funny. <\/span><\/p>\n

\n

It\u2019s the reaction I was hoping for and the only push I needed to go all in. <\/span><\/p>\n<\/blockquote>\n

After spending an afternoon, manually cutting cards, at a local print shop the copywriter\u2019s business card was born. Armed with a new email address and business card I began to approach agencies. <\/span><\/p>\n

\"paulsyng_vc_one\" \"paulsyng_vc_two\"<\/p>\n

Here\u2019s what I did differently this time around.<\/em><\/span> Instead of sending emails and cold calling companies, I showed up to the agency\u2019s door and requested receptionists to hand deliver the card to the Creative Director.<\/span><\/p>\n

I got noticed and heard for the first time. Thus began a meaningful dialogue with the agency world. I ended up joining Wunderman to work as a junior copywriter on the airline account only to quit months later to start my own agency. <\/span><\/p>\n

More on that soon.<\/span><\/p>\n

Note:<\/em><\/strong> I made minor alterations to the artwork: Updated the email and phone no.<\/em> I don\u2019t use penismydear@gmail.com now.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Read part one and two first.\u00a0While I stood in one corner of the room, by the balcony, overlooking Thane, my friend lay lazy in bed. We were brainstorming ideas to get me a foot in the door at an advertising agency. He was hosting me for the weekend while I was in-between places. He worked […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[57],"tags":[],"class_list":["post-1218","post","type-post","status-publish","format-standard","hentry","category-psd"],"_links":{"self":[{"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/posts\/1218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/comments?post=1218"}],"version-history":[{"count":2,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/posts\/1218\/revisions"}],"predecessor-version":[{"id":1223,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/posts\/1218\/revisions\/1223"}],"wp:attachment":[{"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/media?parent=1218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/categories?post=1218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paulsyng.com\/blog\/wp-json\/wp\/v2\/tags?post=1218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}