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COCKYBOX

Faking it! The big “O”

When was the last time you faked it? Oh! It was yesterday only.

Yea right!

Don’t lie to yourself.

Please! Or, was it the other day after dinner, at home?

No, no, no.

It was a few hours earlier with your spouse, when you were trying to slip under your parents nose. It’s not so much fun though. It seems to be the only thing on our minds but the truth is; most of it is only in the mind, where the thoughts stay and slowly rust, till they decay and grow molecular bacteria. You have tried complaining several times but only if the human at the other side could understand your grief.

It’s slavery to a system of mundane rituals, performed to please your needs. Only temporary though; nothing long lasting or savouring.

One thing is certain from this entire hullabaloo; that the big “O”, the cellular “Operators”, never listen to your complaint. They will give you the run around, making sure you don’t escape the drudges of uncannily ridiculous game of cat and mouse. “No sir”, “yes sir” and a “thank you sir” will end your call.

However, The long distance service you require while sitting far away from home; well that won’t work. Only the call with the “O” will. Rubbish isn’t it.

Off and on these companies have taken the media space by storm, bombarding you with emotional melodrama of boys playing soccer or even daughters tuning into the bell at the temple. Pompous claims of network as far as the corner of the earth ooze out of every 30 seconds melodrama.

How silly.

What will one do with such signal strength? That too, half-way around the world. All we really need is a nice un-interrupted conversation with our girlfriends. During the night, sitting inside the closet or in the bathroom and sometimes even under the bed; all we wonder is, why do they show those half-baked commercials of people having signals on the peaks of mountains?

And here, you sit with zero signal strength, having your girl waiting at the other end.

I guess these big “O” people are fooling us and faking the entire episode of butter glazed, sugary, laced with maple syrup communication. I suggest that for a change, they put their sugar-lazed doughnuts up where the moon shines. To see something in context to public having the glory in the vicinity of their home would certainly be down right amusing.

Run along now, shows over.

By Paul Syng

PSD is a multi-disciplinary design practice based in Toronto. The studio focuses on a problem-solving approach that can take any form or function.