Category: Your Business is Your Brand
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James Dyson was fed up with mediocre vacuum cleaners.
Clogged bags.Weak suction.Dust everywhere. So he did what any reasonable person would do: he built 5,127 prototypes. Yes, you read that right. 5,127. This wasn’t just about making a better vacuum. It was about redefining an entire industry. And that, folks, is positioning in action. Dyson didn’t just want to be another vacuum brand. He…
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The 4ps of apppple
The Seeds of Innovation Before we dive into Apple’s marketing revolution, let’s set the stage. Picture a garage in Cupertino, California, 1976. Steve Jobs and Steve Wozniak are tinkering with circuit boards, dreaming of a future where computers are in every home. Fast forward to 1984, and Apple launches the Macintosh with the iconic “1984”…
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The Dove Revolution
Once upon a time, Dove was just another soap brand. You know, the kind your grandma kept in her bathroom. But in 2004, something changed. Dove didn’t just clean up its act; it cleaned up the entire beauty industry’s act. Here’s how a simple soap brand rewrote the rules of marketing and gave us all…
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Positioning
Most marketers describe it interchangeably with a ‘niche’ or ‘value prop,’ which makes them look like they’ve never opened a marketing book. So what is it (and isn’t) First things first: forget everything you thought you knew about positioning. It’s not just a marketing tactic or a catchy slogan. It’s the very DNA of your…
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Brand Matters, Dammit: Wake Up and Smell the ROI
Listen up, you click-obsessed, short-term-thinking marketers. Have a seat.We need to talk. Remember when marketing was about more than just chasing the next shiny digital trend? When we actually gave a damn about building something that lasts? Yeah, those were the days. Before, we all lost our minds and started worshipping metrics over everything that…
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How to become a Billionaire by ignoring your customers
The customer is always right” mantra is probably the dumbest thing business school professors burnt into naive and tender minds. The real world is a classroom that destroys textbook knowledge on a daily basis. Reality is. The most successful tech companies got filthy rich by… drumroll please… completely ignoring their customers? Yep, you heard that…
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WHY ARE marketers delulu about positioning?
Think you understand positioning? Think again. Most marketers are living in a fantasy world when it comes to positioning. They’re clinging to outdated ideas that are costing their companies millions. Let’s shatter some illusions, shall we? Myth #1: “Positioning is about being unique.” Wake up, people. In today’s oversaturated market, true uniqueness is as rare…
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Growth hacking your way to irrelevance
The obsession with metrics, optimization, efficiency and automation in tech marketing is a forest-for-the-trees problem. They’re missing the bigger picture. Instead, they should focus on their brand. Brand building isn’t about instant gratification. It’s about long-term value creation. But try telling that to a VC-backed startup racing against its burn rate. The irony? Many of…
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Most ‘experts’ and businesses get positioning wrong.
Tragically wrong. This isn’t just theory. It’s battle-tested wisdom. Your clever tagline? Not positioning.Your unique selling proposition? Not positioning.Your elevator pitch? Still, not positioning. And just to drive the point home, these iconic slogans? They’re not positioning either: “Just Do It” – Nike“I’m Lovin’ It” – McDonald’s“Think Different” – Apple“Because You’re Worth It” – L’Oréal“Finger-Lickin’…
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You’re running an e-commerce empire
It’s growing fast. Your servers are melting. Your IT team’s on life support. Black Friday’s coming, and you’re sh*tting bricks. What do you do? “Let’s buy more servers!” “We need to hire more IT staff!” “Maybe we should slow down our growth…” Sound familiar? Now imagine you’re Amazon in the early 2000s. This was their…
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Guinness, Michelin, and Red Bull: When your actions speak louder than ‘marketing.’
We’ve been sold a lie. The lie: marketing is about ads, slogans, and social media campaigns. But what if the best marketing isn’t marketing at all? Guinness, Michelin, and Red Bull figured this out long ago. A beer company cataloging world records?A tire manufacturer rating restaurants?An energy drink brand racing Formula 1 cars? Madness, right?…
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We love to talk strategy
Big words. Grand visions. Five-year plans. But what happens when the rubber meets the road? Suddenly, it’s all about this quarter’s numbers. Next month’s targets. Tomorrow’s stock price. We’re strategic thinkers with short-term actions. Visionaries with myopic tendencies. It’s like planting a seed and digging it up every day to check if it’s grown. Why?…