Category: The Gravity Report
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How Wynter Owns Clearance (And Why They Don’t Know It)
A Note Before We Begin: I’ve been watching Peep Laja’s work for a while now. The rigour he brings to marketing, the anti-BS stance, and the way Wynter has grown are impressive. His LinkedIn content consistently challenges lazy thinking, and I respect that deeply. This piece isn’t a critique. It’s an attempt to read Wynter’s…
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How Exit Five Accidentally Built the Institution B2B Marketing Never Had
A note before we dive in: I’ve been following Dave Gerhardt’s work for a while now. His LinkedIn content is excellent, and what he’s built with Exit Five is impressive. This analysis stems from genuine curiosity about why certain businesses connect to identity in ways that transcend their stated purpose. I’ve done my best to…
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Hampton: How Owning Kinship Built an $8M Business That Members Would Take Loans to Keep
A note before we begin: I’ve been following Sam Parr’s work for years and genuinely admire what he has built. His podcast conversations are among the most candid in the startup world. This piece stems from fascination, not criticism. I love exploring what drives businesses to connect with identity rather than solve problems. I’ve tried to…
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How Cluely Owns “Command” and Why Your Tactics Don’t Matter
Why This Series Exists Most business advice is backwards. It starts with tactics (growth hacks, funnel optimization, messaging frameworks) and works backward to strategy. But tactics without position are just expensive experiments. You’re throwing spaghetti at the wall and calling the ones that stick “insights.” Here’s what actually works: Position → Identity → Distribution →…