Category: Autopsy
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What Brad Jacobs Is Actually Teaching (And Why You’re Missing It)
Before We Begin: Four Questions WHY does this matter to you? You’ve listened to successful founders describe their practices. You’ve made notes. You meditate now, or you tried for a week. You read the psychology books they mention. You ask better questions in meetings. But something’s off. You’re doing what they say they do, but…
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When 95% Self-Awareness Meets 53% Stock Decline: The Chip Wilson Identity Crisis (Autopsy)
The Delusion Everyone Shares Tasha Eurich’s research team discovered something unsettling: 95% of people believe they’re self-aware. Only 10-15% actually are. This isn’t about people being stupid. It’s about the gap between what we think we know about ourselves and what’s actually true. Most of us walk around convinced we understand who we are, what…
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LinkedIn’s Positioning Advice Is Creating the Problem It Claims to Solve
Before diving in, I respect both Anthony and Viktar. They’re helping companies clarify their messaging, and that matters. However, a fundamental confusion is occurring that needs to be addressed. This isn’t about calling anyone out. It’s about clarifying what positioning actually means versus what most people think it means. Also, the Emperor’s image source. Let’s…
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TD’s Investor Day Autopsy: Great Plumbing, Weak Architecture
“I’m excited we’re getting back to winning.” — Raymund Chun With that declaration, TD’s leadership kicked off an Investor Day (September 29, 2025) designed to signal a reset and a return to form. It was a masterclass in financial communications. The team framed a necessary overhaul around three universally agreed-upon promises: simpler, faster, and more…
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Autopsy: Kyle Poyar’s Fyxer Growth Analysis
Why This Analysis Exists Kyle Poyar is doing great work. His newsletter, Growth Unhinged, consistently delivers sharp insights on go-to-market strategy, pricing, and growth mechanics. His decision to go all-in on the newsletter is admirable. It takes conviction to bet on your own platform and point of view. This analysis isn’t a critique of Kyle.…