Category: PSD
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How to launch a school without talking about it or using digital (GTM Strategy)
In this digital age, it’s rare to find a marketing campaign that avoids the usual digital trappings where marketers are obsessed with SEO, organic or ads. GTM with a twist. My agency was tasked with launching a brand-new school, where we took an unconventional path, and the results? Well, they were nothing short of groundbreaking.…
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The Stoic Coach: Stop talking. Start listening.
Coaching, within a stoic framework, is a journey of personal transformation. At the core, both Stoicism and coaching thrive on introspection, self-improvement, and resilience. They foster a deep sense of understanding, empowering individuals to navigate their paths with wisdom. Both respect the boundary of control, focusing on self-development and facilitating others to do the same.…
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How to design like a writer
Dear design leaders, I invite you to adopt a new perspective – design like a writer. Intrigued? Allow me to explain. In the whirlwind of user personas, journey maps, and frameworks, we often forget to zoom out, losing sight of the story we are trying to tell. So engrossed are we in the function and…
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Dentsu’s Chairman on “The Big Game Mentality”
Some time ago, I had the opportunity to sit across the table, at a conference, with a man who turned around a 3 million company (Rediff DY&R) into a 100 million powerhouse, almost overnight. Sporting a ponytail, and alive with experience, Mr. Sandeep Goyal, Chairman, Dentsu Advertising (the biggest agency in the world — holds…
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Is India the worst for digital nomads?
According to 70 nomads on NomadList, India is probably one of the worst places to work scoring poorly on almost all categories. Internet, gays and women have it so bad you can’t help but cringe. Quartz chimes in. This is fucking insane! Having lived and worked in Chandigarh, New Delhi, Mumbai and New York I…
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The Tesla of Online Airline Ticket Booking is Virgin
The notorious flag glooming over most airline ticketing portals is hanging on a price pole. Commissions are held back like a receding hairline. I’d rather shave it than wax nostalgic sporting a comb over. Hemmed on that flag are the letters “FUCK” in big bold letters, underlined, enclosed in a starburst, catching a welfare fluff.…
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How I got my first job in advertising (Third and final part)
Read part one and two first. While I stood in one corner of the room, by the balcony, overlooking Thane, my friend lay lazy in bed. We were brainstorming ideas to get me a foot in the door at an advertising agency. He was hosting me for the weekend while I was in-between places. He worked…
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How I got my first job in advertising (Part two)
Read part one first. Before the one bedroom hall kitchen there was a room. Not just any room. It was a classroom at the end of a hallway on the third floor of a school. Yeah, thats right. You heard me right. The room was divided into three parts, appropriated with a bed without sheets,…
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How I got my first job in advertising (Part one)
The bell to our one bedroom hall kitchen rang. We were expecting burgers and fries from McDonald’s this afternoon. But, this wasn’t your regular delivery. There was a catch. My roommate and me were jobless and broke as fuck. No advertising agency was willing to hire virgin copywriters. I was told repeatedly that I lacked…