Category: AI
-
The end of choosing a bank
You don’t choose an electricity provider the way your grandparents did. You don’t choose a phone company the way your parents did. Within a decade, you won’t choose a bank the way you do now. That sentence will make most people uncomfortable. Banks feel permanent. They feel structural. Your chequing account isn’t a subscription you…
-
The ingredient nobody’s checking
In 2021, a global professional services firm spent $14 million on a brand transformation. New visual identity. New messaging architecture. New brand guidelines distributed across 47 offices. They commissioned research before the launch. Prompted awareness was strong. Sentiment scores came back positive. The positioning statement (something about trusted expertise and human-centred outcomes) tested well in…
-
The Real Bottleneck in the Age of AI Isn’t Intelligence. It’s Unlearning.
The highest-IQ people aren’t the wealthiest. They never have been. The Terman Study tracked 1,528 children with IQs above 135 for 74 years — one of the longest longitudinal studies ever conducted. The conclusion surprised everyone: these “geniuses” were no more successful in adulthood than children randomly selected from similar socioeconomic backgrounds. Meanwhile, two children…