Dive deep into business, brand and strategy.
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Twadka
The trend on the e-street is now all about Twitter. A website using, almost, a global chatting platform to help people connect to others they would not have known otherwise. Companies market jobs, teens talk about their days, and others, just ramble. Hypothetically speaking, lets have everyone living in Chandigarh active on some social networking…
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Book Review: Why Men Lie and Women Cry
Recently, on my way to Delhi, at the railway station, I picked up a book: Why Men Lie and Women Cry. I figured the journey was going to be a long one, and my buddies were not exactly up in any mood for conversation. Note: Me and Anish – the guy who thinks he’s intellectually…
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iPhone flu
Why the iPhone? Why not Blackberry? Don’t worry, I’ll get to that too, a bit later, though. But first, I have a confession. I think I’ve got the iPhone flu. All I can think of is the iPhone. Be it during work, those odd – chicken and duck – meetings, even when I’m ogling away…
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Off to WordPress
After much reluctance and anticipation I’ve finally switched over to WordPress from Blogger. Yes, there were those times when anxiety levels went through the roof – attempts to make sense of hosting servers, DNS, mySQL and other similar nerdy quacks became quite an orgy in themselves. I even ended up deleting a few things that…
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Sunita, the seductress
If I could recollect that day for you, then, it was an indolent Saturday. I had woken up to a wet and sticky morning. It had just finished raining outside and the AC had tripped. The only thing anyone could do is blame faith or the government. Being pissed with the electricity department or your…
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Break rules. It feels damn good!
Growing up, I was brandished by my peers as the renegade, the square peg in a round hole, the tomato potato. Let me tell you, they made no mistake. I could care less of what they thought. What went off their father’s anyways? Punctuality and I hadn’t been acquainted yet. I deliberately arrived late everywhere,…
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Brandishing brands is the name of the game
“Yes dad, that’s right. People are foolish to waste money on big brands, one can buy the same t-shirt at the local shop for Rs. 200”. That’s how an argument ended with my dad on the phone, following my purchase of an expensive branded t-shirt. The number of international brands flooding Indian markets everyday is…
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Your Operating Model is Your Strategy Made Inevitable
Why most companies fail at execution and how the 4-Level Operating Model Canvas fixes the strategy-to-results gap. A $17 billion technology budget tells you more about JPMorgan Chase’s operating model than any org chart ever could. While competitors debate “digital transformation,” JPMorgan simply engineered their entire organization around one inevitable outcome: being the technology leader…
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Stop Polishing Sentences. Start Bending Space-Time
A $1.50 hot dog does more positioning than a $150k rebrand. Costco hasn’t budged that price tag since 1985, and it screams one word more loudly than any copywriter ever could: VALUE. After fifteen years of fielding objections about “positioning,” two patterns repeat: Both objections confuse gravity with glitter. Let’s dismantle them. 1. Position ≠…
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