Write Every Day

Tell your story


Note: I wrote this first piece in the browser on Medium.

Okay, Medium, that is exactly what I am going to do beginning today — writing every day. The truth is, you had me sold at the page title “Tell you story” set in Sentence case, done bold and treated grey.


Maybe you want this as much as I need it. You’re the canvas and I the brush and paint. But only less poetic. By writing every day, I’m embarking on a new and second journey.

Did I tell you about T — S — F?

Every day, one dedicated and focused hour, early in the morning. A challenge this is going to be. Oh boy! Shitting. In. Pants. Already. But I’m just, fucking, doing it. I’m not overcomplicating something I love — writing, reading too.

Hand me a dictionary, please.

What are you going to write? Frankly, I don’t know. Come to think of it; I haven’t cherry picked a topic. Experts have me believe one must narrow their focus, tunnel thy vision, grab a subject by the balls, tickle and play with it — drawing an imaginary boundary around a niche.


You should be THE guy people think of when they’re thinking about the topic. Become one with an eloquent pursuit — synonymous with a cause you care about, and believe in and can rally behind. I wouldn’t lie, but they could be onto something here.

Who the fuck are they?

Something I can own, champion a cause — they say. Hmmm… Okay. Tell you what; we’ll make this up as we go along. Building-a-parachute-as-I-fall-out-of-a-plane sort of analogy here. Get it?

No, no, no! I don’t care what your plans are Paul. I want my subjects fair and square. I’m here now, and my attention span isn’t giving you chance number two.

Make me an offer I can’t resist. Either tell me now or I am walking out this minute. I’m heading next door. Everything is perfectly sorted and stacked in boxes there. Pigeons are in holes getting watered out of their senses.


Geez! You’re pushy! Okay, fine. Here’s my offer. How about you come back tomorrow, and we’ll figure this out, together. Sound like a deal? Oh, yeah, one more thing — get some donuts.

It’s a date. Go on a date.

By Paul Syng

PSD is a multi-disciplinary design practice based in Toronto. The studio focuses on a problem-solving approach that can take any form or function.