The art of seduction works quite like an advertising campaign. You get a great product; like yourself, a consumer; the lady of your dreams, and some great direct marketing techniques. The lattermost, requiring fine-tuning those inter-personal skills and fabricating some engaging packaging.
Like most advertising campaigns, we will begin with the product; i.e., you. The brief is simple – the buyer should fall in love with the product. Lets begin with the product benefits. This is where your mastery of juggling flames on a horseback, with one leg balancing a glass of wine comes in handy.
Alright handyman, you’ve got the stuff lion tamers dream of but you’ll need to wipe the sweat off your chin. I suggest keeping it manly. The stubble and couldn’t-be-bothered-chest-hair look are slowly coming back. Think rock-star! This doesn’t imply leather pants and a pierced tongue. Be irresistible in a sharp suit like Pierce Brosnan from James Bond or Jude Law in Alfie.
Next in line, product activation and a direct marketing strategy that will have her eating out of your hands. Prepare by learning the language of Venus and building your first impression. Set out deadlines- a timetable for executing the entire campaign. The way to go about this is simple and easily manoeuvrable.
Firstly, booking a restaurant table in advance is the way way to go. Have the Head-Chef personally attend to your every whim, and it will surely seal the deal. Showing her a good time and pampering her is an investment. These techniques are bound to keep your returns at least ten fold.
So now, we’ve packaged the product and applied direct marketing techniques. Its time to bring on below-the-line activities. Like sending her flowers, a book she was eyeing at Chapters or even a puppy and sending cute-little-nothing messages. This will increase brand recall, securing a secret place in her imagination, which is also known as positioning.
Last but not the least, brand management. And remember, any successful advertising campaign demands a mix of techniques. These are the product; you, promotion; direct selling techniques, place; mall, restaurant, theatre, park and brand management – consistency. Be true, be yourself and invest-worthy profits are in your forecast.
Published originally on GQ.
