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SYNG

I love Skittles

Like most kids, I love the sound of candy. At the drop of a few names, my mind is instantly transported to the land of mouth-watering-sugary treats. No wonder I am mostly chilling with my dentist. Hope you’re not shocked. You might need a therapist soon. Why? Well, you’ve forgotten what its like to be a kid. And trust me, people pay tons of money for this – learning to be a kid again. Although I’ve kept it simple for myself.

Moving along now to a deeper conversation of twits.

fruit-skittlesI recently came across a beautiful example of how a brand, such as Skittles has managed to capture and harness the various noises of the social media sites.

Namely Twitter and Facebook.

Firstly,

Skittles re-designed its website, which you can find here. And all the other places in this post, where you see the word ‘Skittles‘ written. Like that. But you already knew all that.

From its concept to its superb execution its got Skittles-is-ahead written all over it.

Secondly,

Instead of tweeting, Skittles merely displays tweets with the word ‘Skittles’ in it. In addition, it also displays photographs on Flickr with the word ‘Skittles’ in them.

A beautiful concept executed with its target audience in mind – all Skittles lovers.

P.S. – Did I mention, I wrote this while being held hostage, at the Skittles factory. They made sure I hyper linked every Skittles. I totally ripped them off.

By Paul Syng

PSD is a multi-disciplinary design practice based in Toronto. The studio focuses on a problem-solving approach that can take any form or function.